| Johannes Gutenberg | 1441 | Inventiuon of Movable Type |
|---|---|---|
| Volney Palmer | 1841 | First Advertising Agency |
| Robert Bonner | 1850 | First Great Advertising Campaign |
| "Doctor" Drake | 1860- | Patent Medicine |
| Lydia Pinkham | 1890 | Patent Medicine |
| George Rowell | 1869 | American Newspaper Directory |
| Francis W. Ayer | 1875 | Open Contract |
| John Powers | 1880 | First Copywriting "Superstar" |
| Adolphus Green | 1890 | Branding |
| J. Walter Thompson | 1885 | The Account Executive |
| Cyrus Curtis | Growth of Magazine Advertising | |
| Earnest Elmo Caulkins | 1895 | Art Direction |
| John E. Kennedy | 1904 | Reason-Why Copy |
| Albert Lasker | 1904 | The Modern Advertising Agency |
| Claude C. Hopkins | 1906 | "Scientific" Advertising |
| Theodore McManus | 1915 | Impressionism |
| Stanley & Helen Resor | 1920 | Social Sciences in Advertising Women in Advertising |
| Raymond Rubicam | 1923 | Advertising Research Creative Experimentation |
| 1926 | Commercial Radio | |
| Leo Burnett | 1930- | Inherent Drama |
| 1947 | Commercial Television | |
| Rosser Reeves | 1950 | Unique Selling Proposition |
| David Ogilvy | 1950 | Brand Image |
| Marion Harper | 1950-60 | Agency Mergers & Integrated Services |
| William Bernbach | 1960 | Creative Revolution |
| Jay Chiat Hal Riney | 1990- | Advertising in the '90sCreativity & Brand Building |