Public Opinion                                                                   Professor Mark Peffley

Political Science 473G                                                               POT 1653

TR 3:30 PM - 4:45 PM, CB 247                                                  Office Hours: TR 1:30-2:30

Fall 2007                                                                           Voice-mail:  257-7033

                                                                                        Email: mpeffl@uky.edu

 

 

 

CLASS WEB-PAGE

The syllabus is posted at my web-site (http://www.uky.edu/AS/PoliSci/Peffley/), where new material (e.g., lecture outlines, exam review questions, written assignments) is posted and updated throughout the semester.

 

CLASS

 

DESCRIPTION

 

READINGS

Several texts are assigned for this course, all of which are available at the university bookstores.

·         Russell Brooker and Todd Schaefer. Public Opinion in the 21st Century Let the People Speak? 2006.

 

In addition, several required readings are posted on the class web page

 

STUDENT RESPONSIBILITIES

1. Graduate students should see me about additional readings and a research paper.

 

2.   Participation

Students are expected to have read and considered the course readings in preparation for each class.  Students are also expected to participate in class discussions and to be ready to do so on the subject of the day.  Class participation is 5% of the grade and will definitely influence borderline grades. 

Our class time will not be spent simply "going over" the assigned readings.  Rather, the readings will serve as a foundation and point of departure for lectures and discussions.  It is, therefore, imperative that students complete the assigned readings before a particular topic is taken up in class.  Also, the assigned readings should not be viewed as absolute truth.  Read the material thoughtfully, challenge the conclusions of the authors, and voice your criticisms in class.

Students should feel free to raise questions concerning the readings, the lectures, and the comments of other students.  In other words, meaningful participation is strongly encouraged and will, no doubt, enhance the quality of our class sessions. 

 

3.     Examinations and Grades

Grades will be based on the following criteria:

                Midterm                                    40% of Grade

                Final Exam                                50% of Grade

                Class Participation                     10% of Grade

While class attendance is not mandatory, exam questions will be based approximately equally on both the readings and class discussions. 

If a student has a university-excused absence, arrangements for a make-up exam may be made. (See Section 5.2.4.2, Part II of the Student Rights and Responsibilities handbook for a definition of university-excused absences.) Note, however, that the format of a make-up will not be the same as the regular exam.

 

Tentative Reading List

 

Normative and empirical perspectives on public opinion

 

I.    Introduction (Aug. 23)

II. Normative Perspectives: What Role Should Public Opinion Play in Democratic Government? (Aug 28)

 

Read: Brooker and Schaefer, Chs 1 (“A Decent Respect to the Opinions of Mankind”) and 11 (“Should Government Listen? The Democratic Dilemma”)

Lecture Outline on Normative Bases of Public Opinion

 

Aug. 30: Film, APSA Conference

 

 

III. Empirical Perspectives: Tools and Theories for Studying Public Opinion (Sept 4): 4 classes 

Methods for Studying Public Opinion: Is the Measurement of Public Opinion Flawed?
How Sophisticated is Public Opinion?

Theories of the Survey Response

 

Read: Brooker and Schaefer, Chs 2 (“Measuring Public Opinion: Survey Research”), 3 (“Measuring Public Opinion: Other Methods”), and 4 (“Organizing Public Opinion”)

Lecture Outline on Empirical Bases of Public Opinion I: Mass Political Sophistication

 

Film: “The Persuaders” (Frontline)

 

Further Reading, Examples:

Lecture Outline on Checklist of Problems with Surveys

Survey Questions, Items, Examples

Public Opinion Surveys & Polling Data - Online Sources of Surveys and Polling Results (U of MN)

 

 

IV.     Why Americans Hate Government and How They Think It Should Work (Sept 18): 3 classes

 

Read: Hibbing and Theiss-Morse (HTM), Stealth Democracy, entire.

Lecture Outline on Stealth Democracy

Regression Analysis: quick & dirty

 

Review Questions for Midterm (available 1 week before the exam)

 

October 11:  MIDTERM EXAMINATION

 

October 19 - Friday - Last day to withdraw from class.

 

 

THE EXTERNAL SOURCES OF PUBLIC OPINION

 

V.     The External Sources of Public Opinion (Oct. 16): 4 classes

Read: Brooker and Schaefer, Chs 5 (“Sources of Public Opinion: Political Socialization”), 6 (“The Mass Media and Public Opinion”), 7 (“Historical Development of Political Issues”) 

 

Lecture Outline: Public Opinion and the News Media

 

Film: “News War, Part I” (Frontline)

 

   Further Reading and Viewing:

“Misperceptions, the Media, and Iraq War” (The Program on International Policy Attitudes (PIPA))

“Jessica Lynch: Media Myth-Making in the Iraq War” (Journalism.org)

New York Times Admits Iraq Faults” (BBC)

Lecture Outline on Persuasion and Propaganda

 

   Persuasive appeals

      “Bush's ‘Victory’ Speech on Iraq War Echoes Voice of an Analyst” (NYT article)

      “When Osama Became Saddam: Origins and Consequences of the Change in America's Public Enemy #1” (Scott Althaus & Devon Largio)

      “Homer Gets a Tax Cut” (Larry Bartels)

      A TIMELINE OF THE IRAQ WAR (skim for sense of how the Bush administration and its critics framed messages on the Iraq War over time)

  

   View presidential ads as examples of persuasive appeals at these websites

Presidential Campaign Ads, 2000, 2004, 2008 (Political Communication Lab, Stanford University)

Presidential Campaign ads, 1952-2004 (The Living Room Candidate, Museum of the Moving Image)

 

 

The Consequences of Public Opinion

 

VI.    Public Opinion and Public Policy I: Welfare and Crime Policy (Nov 1): 3 classes

 

Read: Brooker and Schaefer, Ch 8 (“Public Opinion Today”)

          Gilens, Why Americans Hate Welfare, entire

 

Lecture Outline: Review Questions for Gilens 

 

IV.  Public Opinion and Public Policy II: The Consequences of Public Opinion (Nov 13)

 

Read: Brooker and Schaefer, Ch 9 (“Speaking Up: The People Tell the Government What They Think”), 10 (“The Government Listens: Taking the Pulse of the People”), 12 (“Does the Government Listen? The Democratic Dialogue”), 13 (“The "New Referendum:" Presidential Approval”), 14 (“Public Opinion and American Politics at the Dawn of the Twenty-First Century”)

 

Lecture Outline: The Consequences of Public Opinion (to be added)

 

Nov. 22: Thanksgiving break started Nov. 21!

 

Final Review Questions

 

Dec 6: Last Day of Class

 

December 13: FINAL EXAMINATION: THURSDAY, 3:30 PM to 5:30 PM