AEC 321 Agricultural Futures Markets

Online Publications

Please see Vita for complete list of publications.

Leigh Maynard

Photo of Leigh Maynard

310 Charles E. Barnhart Bldg.
Lexington KY 40546-0276

Phone: 859-257-7286

Ph.D.Pennsylvania State University 1998
M.S.Pennsylvania State University 1994
B.S.Cornell University 1988


Consumer demand, dairy and beef markets

Career Highlights

2009 NACTA Teacher Fellow Award
Nominated for 2003, 2004, and 2009 Gamma Sigma Delta Master Teacher Award

About My Work

As a researcher, the projects I find most rewarding are those that (1) are specifically requested by decision makers in the state, and (2) require a combination of economic reasoning and careful data analysis.

Teaching Philosophy

I put a priority on combining theory and hands-on analysis in class. At the undergraduate level, students benefit from combining economic concepts with data collection and spreadsheet skills. At the graduate level, there is more emphasis on statistical analysis, but in both cases the ability to think critically comes from personal experience with real data. I urge all students to make international study a part of their education. Few educational experiences are as intense, memorable, or beneficial both professionally and personally.

Highlighted Publications

Lim, K.H., W. Hu, L.J. Maynard, and E. Goddard. “U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements.” Canadian Journal of Agricultural Economics, published online June 19, 2012, DOI: 10.1111/j.1744-7976.2012.01260.x.

Wang, X., L.J. Maynard, J.S. Butler, and E. Goddard. “Using Linked Household-Level Datasets to Explain Consumer Response to BSE in Canada.” Journal of Toxicology and Environmental Health, Part A, 74 (2011): 1536-1549.

Maynard, L.J., C.R. Dillon, and J. Carter. “Go Ahead, Count Your Chickens: Cross-Hedging Strategies in the Broiler Industry.” Journal of Agricultural and Applied Economics 33,1(2001):79-90.

Li, X., L. Maynard, and W. Hu. “Forecast Butter Prices Using ARIMA and ARIMAX Models.” Journal of Food Distribution Research, 43,1 (2013):

Maynard, L. “Feasibility of Hedging Milk Input Costs for a Dairy Processor: A Case Study.” Journal of Food Distribution Research, 40,1 (2009): 123-38.

Maynard, L.J. and K.M. Stoeppel. “Hedonic Price Analysis of Thoroughbred Broodmares in Foal.” Journal of Agribusiness 25,2 (Fall 2007): 181-196.


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