Tim Woods
Selected Online Publications
- Economic and Policy Update, Volume 17, Issue 4
- Will Snell and Phyllis Mattox, Editors. April, 2017. Description
Featured Articles: Cull Cow Price Seasonality (Kenny Burdine); Tobacco Outlook for 2017 (Will Snell); 2016 Preliminary KFBM Data (Laura Powers); Starting the Conversation (Jennifer Hunter); Lessons from Farm Market Price Averages (Brett Wolff, Tim Woods, Martin Bechu, Alex Butler). - Adapting Community Supported Agriculture to Modern Markets – Where is it Working?
- Timothy Woods and Debra Tropp. Agricultural and Applied Economics Association; 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California.. Description
Poster presented at 2015 AAEA & WAEA Joint Annual Meeting.CSAs are increasingly challenging businesses to manage. The analysis highlights some of the relationships between emerging management choices and expected CSA growth and profitability.
- Substitutes or Complements? Consumer Preference for Local and Organic Food Attributes
- Thong Meas, Wuyang Hu, Marvin T. Batte, Timothy A. Woods and Stan Ernst. American Journal of Agricultural Economics. 97:4; 1044-1071; July, 2015. Description
This research examines consumer preference and compares their willingness-to-pay for a host of value-added attributes of processed blackberry jam, and focuses on various organic and local production location designations. Instead of being treated as a binary attribute, three levels of USDA organic are considered: 100% organic, at least 95% organic, and made with organic ingredients (at least 70% organic). For local production, three levels are also included in the analysis: cross-state region (the Ohio Valley), state boundary (state-proud logos), as well as sub-state regions. Stated-preference data collected from a choice experiment in a mail survey in Kentucky and Ohio are used. Results from the study confirm positive willingness-to-pay for both organic and local attributes. However, consumers were willing to pay comparatively more for jam produced locally in regions smaller than the border of a state compared to organic jam. Furthermore, substitution and complementary effects between food attributes were investigated. The study found strong substitution effects between organic and local production claims, an issue that has thus far received minimal treatment in the existing literature on organic and local food willingness-to-pay studies. The results indicate a large degree of overlapping values in the willingness-to-pay for these two food attributes. In addition, the "small farm" attribute considered in the study also appears to be a substitute for organic and local attributes, which confirms the previous belief that one of the many reasons consumers purchase organic or local products is to support small or family-owned farms. - Grasshoppers Distribution: Lessons Learned and Lasting Legacy
- Lilian Brislen, Timothy Woods, Lee Meyer and Nathan Routt. January, 2015. CAFE Extension SR-108 Description
Grasshoppers Distribution as an enterprise was a true pioneer in seeking how to best promote and provide regionally produced foods in Kentucky. They opened their doors just before the onset of the Great Recession and worked to adapt to new challenges and opportunities as public interest in local food expanded at the same time the new and existing food businesses sought to take advantage of the same growing but nascent market opportunity. As such, Grasshoppers forged new paths in discovering the unique opportunities and challenges to regional food-system development in Kentucky. - What Are Students Preferences for Local Blueberry Foods in School Meals?
- Samane Zare, Timothy Woods, Wuyang Hu, and Marv Batte. Southern Sustainable Agriculture Working Group. Description
The goal of this study is to examine differences in student preferences for prospective local blueberry products in order to promote Kentucky Proud blueberries in the schools of this state. - Examining Determinants of Awareness and Purchase Frequency of Kentucky Proud Products
- Samane Zare and Timothy Woods
. December, 2014. Description
The Kentucky Proud program is the local products branding program of the Kentucky Department of Agriculture. Instituted over 15 years ago. This program Supported financially through Tobacco Settlement funds and managed by the Kentucky Department of Agriculture. Its mission is to boost the state’s economy by increasing the value of locally grown fresh and processed products through wide geographic and demographic market penetration. - 2012 Fruit and Vegetable Research Report
- Timothy Coolong, John Snyder and Cris Smigell (ed). December, 2012. CAFE Extension Description
This is a progress report and may not reflect exactly the final outcome of ongoing projects. Please do not reproduce project reports for distribution without permission of the authors. - Best Practices for Sampling at Farmers Markets: A Practical Guide for Farmers Market Vendors
- Timothy Woods and Miranda Hileman. October, 2012. AEC Extension 2012-19 Description
Best Practices for Sampling at Farmers Markets: A Practical Guide for Farmers Market Vendors is intended to be a functional handbook on food product sampling for farmers market vendors across the United States. We created this handbook, based largely on Kentucky perspectives, to assist farmers and farmers market managers in understanding the economic benefits and the best practices of providing samples to farmers market patrons. The guide is designed to promote our research findings in an easy-to-read and understandable format for practitioners. - Consumer preferences for local production and other value-added label claims for a processed food product
- Wuyang Hu, Marvin T. Batte, Tim Woods, and Stan Ernst. European Review of Agricultural Economics. ; ; October, 2011. Description
Using stated preference data from Kentucky and Ohio, USA, we estimate consumer willingness-to-pay for varieties of a processed food product (blackberry jam) that are differentiated with respect to their local production labeling and a series of other value-added claims. Results show that consumers were willing to pay more for the product indicating locally produced, produced in their state or in a well-identified multi-state region. Consumers were willing to purchase organic products, although there might be some confusion as to the meaning of the organic logo. Our results also supported the notion that consumers are willing to support small family farms. - Estimating the Economic Viability of a New Crop Alternative for the U.S. Organic Market: Edamame - A Vegetable Soybean
- Shockley, Jordan M.; Dillon, Carl R.; Woods, Timothy A.. Agricultural and Applied Economics Association 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania. Description
Edamame is gaining popularity in the U.S and will surpass all other soy based products by 2020 (Soybean Board, 2010). Mostly imported frozen from Asia and rarely organically certified. Possibility for U.S. organic producers to pursue a high value niche product. Empirical evidence regarding the potential for mass production is lacking. An economic evaluation to determine the profitability and appropriate implementation of producing organic edamame is warranted. If the market price for organic edamame was favorable, it could flourish in Kentucky. Conventional tillage was economically preferred over cover cropping for weed management. Market prices of $0.37/lb. was required to switch to edamame from soybeans under the preferred weed management strategy. - Adopting EBT and Debit Technology at the Farmers Market
- Tim Woods and Janet Eaton. January, 2010. Description
These are the slides from a PowerPoint presentation. - Sampling at the Farmers Market
- Tim Woods and Janet Eaton. January, 2010. Description
Powerpoint Slides - Kentucky’s Weekly Food Consumption
- Sara Williamson and Tim Woods. January, 2009. AEC Extension 2009-14 Description
A recent survey conducted by the Kentucky Food Consumers Panel asked participants to indicate, per food category, the number of servings per week they were purchasing for their own consumption. - Salsa in Kentucky
- Sara Williamson and Tim Woods. January, 2009. AEC Extension 2009-16 Description
In large part due to legislation passed in 2006, individuals can now produce value‐added products such as salsa in their own homes, without a licensed commercial kitchen, and sell them at a farmers’ market. In 2008, there were 395 home‐based processors and 47 microprocessors with official certification in Kentucky. - Will Higher Shipping Costs Drive the U.S. to Source More Localized Produce?
- Timothy A. Woods, Sayed H. Saghaian, and Lucia Y. Ona. Southern Agricultural Economics Association 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia. Description
The recent wide fluctuations in diesel fuel costs and subsequent trucking costs has raised speculation within the produce industry of potential structural shifts in the location of production. Recent increases in demand for local produce seem to further support speculation toward this end. A component pricing model is used to actually examine the impact of fuel prices on farm gate and retail produce prices for strawberries, lettuce, and potatoes. The study finds that distribution costs, while significantly increasing in absolute value, have surprisingly little contribution to changes in retail prices even in markets distant to the primary production regions. These results suggest that factors other than lower distribution costs for local produce will ultimately need to drive the supply for these products. - Barriers to More Fresh Produce Consumption
- Sara Williamson and Tim Woods. October, 2008. AEC Extension 2009-21 Description
The high cost of produce is the most significant barrier of consumption, both in rural and urban areas of Kentucky. - Creating a Regionalized Food System: New Consumer Research and Updated Direct-Marketing Data
- Sara Williamson and Tim Woods. October, 2008. AEC Extension 2009-23 Description
Direct food marketing has become a popular way for small to medium sized farmers to increase farm revenue - Consumption of Veggies: Kentucky's Kids
- Sara Williamson and Tim Woods. October, 2008. AEC Extension 2009-20 Description
Results from the Kentucky Food Consumer Survey show that most children eat their veggies at home and the majority eat 3 or less servings per day. - Fueling Our Appetite: Kentuckians React to Prices at the Pump
- Sara Williamson and Tim Woods. October, 2008. AEC Extension 2009-19 Description
In a 2008 survey of 437 households statewide, Kentuckians indicated that fuel prices have significantly impacted where and how often they purchase food. The Kentucky Food Consumer Panel, a series of online surveys about food and food oriented activities, asked panelists to identify food consumption behavior changes due to higher prices at the pump. Surprisingly, urban dwellers are making similar revisions to those of rural residents. - Consumer Preference for Sweet Potatoes
- Sara Williamson and Tim Woods. October, 2008. AEC Extension 2009-18 Description
This data was provided by the Kentucky Food Consumers Panel, a series of online surveys conducted among hundreds of Kentucky households, in an effort to create useful marketing resources for food farmers and entrepreneurs. - Food Safety in the U.S. Fruit and Vegetable Industry: Awareness and Management Practices of Producers in Kentucky
- Raphaelle Oger, Timothy A. Woods, Pierre Jean-Albert and Daniel Allan. Edited by Daniel Allan and Matt Ernst. December, 2001. AEC Staff 423B Description
Despite precautions and education, food safety issues continue to make headlines. The University of Kentucky initiated a research and education program in food safety and quality assurance. - Business Plans
- Timothy A. Woods and Heath Hoagland. October, 2000. Description
The body of the business plan can be divided into four distinct sections: I. The description of the business; II. The marketing plan; III. The management plan; and IV. The financial management plan. - A PRIMER for Selecting New Enterprises for Your Farm
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13 Description
This publication is designed to help producers evaluate new enterprises for their farms or family businesses. It is based on a set of worksheets to help evaluate the Profitability, Resource requirements, Information needs, Marketing decisions, Enthusiasm for, and the Risk associated with a new enterprise. PRIMER is the acronym for these six factors. - PRIMER: ENTHUSIASM - Goals and Justification
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet09 Description
Use this worksheet to determine how badly you want to get in and how badly you want to stay in. - PRIMER: INFORMATION - Sources and Costs
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet04 Description
Use this worksheet to determine information needs, available resources and potential costs of information. - PRIMER: MARKETING 1 - Rating Market Factors
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet05 Description
Use this worksheet to rate market factors or opportunities. - PRIMER: MARKETING 2- Market Development
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet06 Description
Use this worksheet to define the current market status of the product, marketing opportunities and value-adding opportunities. - PRIMER: MARKETING 3 - Additional Product Considerations
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet07 Description
Use this worksheet to define additional product considerations. - PRIMER: MARKETING 4 - Market Channels
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet08 Description
Use this worksheet to compare alternative marketing channels. - PRIMER: PROFITABILITY 1 - Enterprise Budgeting
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet01 Description
Use this worksheet to estimate a budget for the proposed enterprise on a per acre, per head, or whole enterprise basis. This generic budget worksheet can be used for crops or livestock. - PRIMER: PROFITABILITY 2 - Annual and Long Run Cash Flow Budgeting
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet02 Description
Use this worksheet to estimate the amount and timing of cash flowing into and out of the business. One table is for a typical year, the other is for projects whose cash flows will vary each year. - PRIMER: RESOURCES - Inventory, Activities Map, and Labor Flow
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet03 Description
Use this worksheet to inventory available resources and to estimate resources to be purchased or hired. - PRIMER: RISK 1 - Production and Financial Risk
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet10 Description
Use this worksheet to anticipate what can go wrong and what can be done about it. - PRIMER: RISK 2 - Market Risk
- Tim Woods and Steve Isaacs. October, 2000. AEC Extension 2000-13-worksheet11 Description
Use this worksheet to anticipate what can go wrong and what can be done about it - Feasibility Study for Kentucky Regional Marketing Facilities
- Timothy A. Woods, Heath Hoagland, Brent Rowell, and James Mansfield. October, 1999. Description
Because of the perceived threat to Kentucky’s number one cash crop, tobacco, and in the interest of supporting family farms, the Kentucky Legislature passed HJR 63. HJR 63 directed the Kentucky Department of Agriculture to conduct a study on Regional Farmers’ Markets answering the questions: 1. What have other states done in regard to state funded regional farmers’ markets? 2. What is working or not in their efforts? 3. What should Kentucky do in regard to state funded markets? This report is in response to HJR 63, in fulfillment of their request. - Marketing Options for Commercial Vegetable Growers
- Brent Rowell, Tim Woods and James Mansfield. July, 1999. CAFE Extension ID-134 Description
State surveys show that many opportunities exist for expansion of fresh vegetable production but they are under-used. - Freshwater Shrimp Enterprise Cost and Return Estimates for Kentucky
- Timothy Woods, James Murdock and Seth Riggins. December, 1998. AEC Extension 98-05 Description
This publication contains budgets for the commercial production of freshwater shrimp (macrobrachium rosenbergii) in ponds on farms in Kentucky. The purpose of these budgets is to provide the reader with a tool and framework that may be useful in managerial decision making for those currently operating or considering operating a freshwater shrimp production effort. - An Examination of New Food Product Development Processes: A Comparative Case Study of Two Hazelnut Candy Manufacturers
- Timothy Woods and Aslihan Demiraly. August, 1998. AEC Staff 384 Description
This paper provides an overview of some of the recent trends in new product development within the food industry. A discussion is presented on new product development (NPD) systems, including performance targets and system design issues and theories. A case study is finally presented that compares new product development approaches between two hazelnut candy manufacturing firms that have taken rather different tracks. A summary of the case emphasizes some of the important differences and suggests several promising streams of future research for agricultural economists in this area. - Single Stem Roses -- An Economic Analysis
- Timothy A. Woods and Robert G. Anderson. May, 1997. AEC Staff 369 Description
The economics of an innovative long stem rose production system are examined as a specialized perpetual production system as well as an enterprise integrated with other typical greenhouse products. Commercial quality cut roses can be grown in a single stem system from cuttings. Economic considerations integrating seasonal market prices, seasonal energy costs, special capital and labor costs etc. were included in the analysis.
