AEC 606 Advanced Agricultural Marketing

AEC 422 Agribusiness Management

Yuqing Zheng

Photo of Yuqing Zheng

313 Charles E. Barnhart Bldg.
Lexington KY 40546-0276

Phone: 859-257-8842
Fax: 859-323-1913

Ph.D.Auburn University2006
M.S.Auburn University2003
B.S.Zhejiang University1999

Associate Professor

Food marketing and policy analysis, demand and price, food safety economics

Current Projects

Professor Zheng's current research focuses on (1) examining private and public food safety standards from firm's perspective (e.g., producers choosing certifiers in the the food safety certification [such as the British Retail Consortium standard, BRC standard] and organic certification markets), (2) government program/policy impact (e.g., grocery food sales tax impact on food insecurity, eating habit, and health), and (3) demand studies using big data and more recently using machine learning methods (e.g., at the University of Kentucky we have access to the Nielsen scanner data), focusing on tobacco (especially e-cigarettes) and beverage products. His current Ph.D. students are Samane, Lijiao, Xueting, and Suliman.

Career Highlights

He has published papers in American Journal of Agricultural Economics, Health Economics, Regional Science and Urban Economics, PLOS ONE, Economic Inquiry, Southern Economic Journal, and Economics Letters, among others. His research has been funded by the USDA, U.S. Food and Drug Administration’s Center for Food Safety and Applied Nutrition (FDA CFSAN) and Center for Tobacco Products (FDA CTP). He directed the development of the FDA Food Regulation and Enforcement Policy Trade Impact Model and the FDA Tobacco Category Demand Model. His paper on sales tax received the 2013 Best Economics Paper Award from the food safety and nutrition section of the Agricultural and Applied Economics Association. Dr. Zheng is an associate editor of Tobacco Regulatory Science, on the editorial board of Journal of Agricultural and Applied Economics, and guest editor of Agribusiness: an International Journal.

Highlighted Publications

Lawani, A., M. Reed, T. Mark, and Y. Zheng. 2019. “Impact of Reviews on Price: Evidence from Sentiment Analysis of Airbnb Reviews in Boston”, Regional Science and Urban Economics, forthcoming.

Bar, T., and Y. Zheng. 2018. “Choosing Certifiers: Evidence from the British Retail Consortium Food Safety Standard”, American Journal of Agricultural Economics, forthcoming.

Zarebanadkoki, S., M. Nemati, and Y. Zheng. 2018. “A Systematic Review of Consumer Preference for E-Cigarette Attributes: Flavor, Nicotine Strength, and Type”, forthcoming in Plos One (impact factor: 2.8).

Zheng, Y., C. Zhen, D. Dench, J. Nonnemaker. 2017. “US Tobacco Demand in a System Framework.” Health Economics, 26(8): 1067-86.

Zheng, Y., C. Zhen, J. Nonnemaker, D. Dench. 2016. “Advertising, Habit Formation, and U.S. Tobacco Products Demand.” American Journal of Agricultural Economics, 98(4): 1038-54.

Zheng, Y., and H.M. Kaiser. 2016. “Submission Demand in Core Economics Journals: A Panel Study.” Economic Inquiry, 54(2): 1319-38

Zheng, Y., E. McLaughlin, and H.M. Kaiser. 2013. “Taxing Food and Beverages: Theory, Evidence, and Policy.” American Journal of Agricultural Economics, 95(3): 705–23 (Best Economics Paper Award for 2013, AAEA Food Safety and Nutrition Section).


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