AEC 606 Advanced Agricultural Marketing

AEC 422 Agribusiness Management

Yuqing Zheng

Photo of Yuqing Zheng

317 Charles E. Barnhart Bldg.
Lexington KY 40546-0276

Phone: 859-257-8842
Fax: 859-323-1913

Ph.D.Auburn University2006
M.S.Auburn University2003
B.S.Zhejiang University1999

Assistant Professor

Food marketing and policy analysis, demand and price, food safety economics

Current Projects

Professor Zheng's current research focuses on (1) the food safety certification markets(e.g., producers's strategic choice of certifiers using panel data from the British Retail Consortium [BRC] standard), (2) government program/policy impact (e.g., sales tax impact on food insecurity and eating habit), and (3) demand studies using big data (e.g., at the University of Kentucky we have access to the Nielsen scanner data), focusing on tobacco and beverage products.

Career Highlights

He has published papers in American Journal of Agricultural Economics, Health Economics, Economic Inquiry, Southern Economic Journal, and Economics Letters, among others. His research has been funded by the USDA, U.S. Food and Drug Administration’s Center for Food Safety and Applied Nutrition (FDA CFSAN) and Center for Tobacco Products (FDA CTP). He directed the development of the FDA Food Regulation and Enforcement Policy Trade Impact Model and the FDA Tobacco Category Demand Model. His paper on sales tax received the 2013 Best Economics Paper Award from the food safety and nutrition section of the Agricultural and Applied Economics Association. Dr. Zheng is on the editorial board of Journal of Agricultural and Applied Economics.

Highlighted Publications

Zheng, Y., C. Zhen, D. Dench, J. Nonnemaker. 2017. “US Tobacco Demand in a System Framework.” Health Economics, 26(8): 1067-86.

Mohamad, R., and Y. Zheng. 2017. “Diffusion of International Food Safety Standards: The Role of Domestic Certifiers and International Trade”, Journal of Agricultural and Applied Economics, 49(2): 296–322.

Zheng, Y., C. Zhen, J. Nonnemaker, D. Dench. 2016. “Advertising, Habit Formation, and U.S. Tobacco Products Demand.” American Journal of Agricultural Economics, 98(4): 1038-54.

Zhang, D., and Y. Zheng. 2016. “The Role of Price Risk in China’s Agricultural and Fisheries Exports to the US.” Applied Economics, 48(41): 3944-60.

Zheng, Y., and H.M. Kaiser. 2016. “Submission Demand in Core Economics Journals: A Panel Study.” Economic Inquiry, 54(2): 1319-38

Zheng, Y., E. McLaughlin, and H.M. Kaiser. 2013. “Taxing Food and Beverages: Theory, Evidence, and Policy.” American Journal of Agricultural Economics, 95(3): 705–23 (Best Economics Paper Award for 2013, AAEA Food Safety and Nutrition Section).

Zheng, Y., T. Bar, and H.M. Kaiser. 2010. “Generic Advertising in an Asymmetric Cournot Oligopoly.” American Journal of Agricultural Economics, 92(3): 740–54.


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