University of Kentucky College of Agriculture
Kentucky MarketMaker


Research reports

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Center for Crop Diversification logo

Contact Us

For more information, contact:
Christy Cassady, Coordinator

Center for Crop Diversification
N-318 Agricultural Science Center
University of Kentucky
Lexington KY 40546-0091
(859) 257-1477

Kentucky Agricultural Development Fund logo

This project is funded by the Kentucky Agricultural Development Fund.

Marketing information

Updated marketing profiles are available on our new website at Please update your bookmarks.

Profiles, fact sheets and Herb Marketing Resources are in PDF format, which requires that Adobe Reader be installed on your computer. To download a free copy of Adobe Reader, click here.

For additional information about marketing agricultural products, visit the Kentucky Department of Agriculture Web site at

Marketing Profiles

Community Supported Agriculture (CSA) (revised 2013)
Regional Food Hubs (2013)
Grower Cooperatives (Co-ops) (revised 2014)
Kentucky MarketMaker (revised 2010)
Kentucky Restaurant Rewards Program (updated July 2013)
Marketing Asian Produce (revised 2014)
Marketing Crops to Schools and Institutions (2011)
Marketing Fresh Produce to Food Retailers (Grocery Stores) (2012)
Marketing Fresh Produce to Restaurants (revised 2011)
Marketing Organic Produce (2014)
Marketing at Roadside Stands (revised 2014)
Marketing Via the Internet (revised 2014)
MarketReady Producer Training Program (2011)
Pick-Your-Own (U-Pick) Marketing (revised 2014)
Produce Auctions (revised 2015)
Roadside Farm Markets (2012)
Selling Farm Products at Farmers Markets (revised 2014)
Social Media/Mobile Technology Tools for Ag Businesses (2014)

Value-added Products

Adding Value to Plant Production
  An Overview (2011)
  An Introduction to Policies and Regulations for Kentucky Producers (2011)
  Market Research for Value-Added Products (2011)
  A Summary of Kentucky Products (2011)

Selected Resources for Developing Value-added Products in Kentucky (updated 2014)

Herb Marketing

Selected Internet Resources for Herb Marketing (revised 2013)

Marketing Surveys

A Farmer's Guide to Marketing through Community Supported Agriculture (CSAs) - from University of Tennessee Extension.
Farmers Market Technology and Food Safety Project - This report examines the economic impact of implementing point-of-sale technology supporting debit and electronic benefits transfer transactions in rural farmers markets.
2012 Kentucky Produce Planting & Marketing Intentions Survey and Outlook
2009 Survey of Community Supported Agriculture Producers
Kentucky Food Consumer Survey
2006 Kentucky Restaurant Produce Buyer Survey
2011 Regional Winegrape Marketing and Price Outlook
Regional Winegrape Marketing and Price Outlook for 2006
Wine Grape Price Comparisons for 2003 and 2006

Marketing Papers

Will Higher Shipping Costs Drive the U.S. to Source More Localized Produce?
Supply Chain Management and the Changing Structure of U.S. Organic Produce Markets

Case Studies

PROFILES in Agricultural Entrepreneurship - A case study series from the University of Kentucky

Profiles in Agricultural Entrepreneurship: Bluegrass Blueberries, Edmonton, KY
Profiles in Agricultural Entrepreneurship: Frozsun Foods Incorporated, Placentia, CA
Profiles in Agricultural Entrepreneurship: Chukar Cherries, Prosser, WA
Profiles in Agricultural Entrepreneurship: Fairview Produce Auction, Inc. Fairview, KY
Profiles in Agricultural Entrepreneurship: Iowa Soy Specialties, LLC, Vinton, IA
Profiles in Agricultural Entrepreneurship: Kight's Pecan Orchard, Kevil, KY
Profiles in Agricultural Entrepreneurship: Purity Foods, Inc., Okemos, MI

Important links from the Kentucky Department of Agriculture

Community Supported Agriculture Program
Farmers Market Directory
Kentucky Farmers Market Manual
Plant Marketing
Horticulture Advertising, Market Development, and Third Party GAP Audit Cost-Share Grants
Kentucky Proud program
Organic Marketing

Additional Information


AgMRC Agricultural Marketing Resource Center - An informational resource for value-added agriculture
Alternative Markets for the Individual Producer - From North Dakota State University
Direct Marketing - Part of the Appropriate Technology Transfer for Rural Areas (ATTRA) Business Management Series
Entrepreneurs and their Communities - A Cooperative Extension Service guide to entrepreneurship
Entrepreneur Self Test A test to help an individual identify and understand his/her entrepreneurial potential, from the Center for Rural Entrepreneurship
Fall Opportunities for Direct Marketing Produce - from N.C. State University
FarmerDirect2you - Nationwide farm directory organized by region
Good Agricultural Practices - Production and post-harvest guidelines to reduce the risk of food-borne human disease contamination on fresh produce
Horticultural Business Information Network - From Texas A & M University
Horticultural Business Management and Marketing Program - From Cornell University
Kentucky Farm Bureau Certified Roadside Markets
Kentucky Farmers Market Report
Kentucky Produce Auction Report
Legal Guide for Direct Farm Marketing - from Drake Agricultural Law Center
Marketing Assistance Available for Tourism Businesses in Kentucky (DEV-4)
The Packer - A weekly newspaper covering the fresh fruit and vegetable industry
Perishable Pundit - A forum for the discussion and analysis of perishable food issues
Produce Business - A monthly magazine covering the produce business
USDA Agricultural Marketing Service
USDA Market News Wholesale terminal market and shipping point prices
Value-Added Producer Grants - USDA Rural Development Business and Cooperative Programs
Vegetable Production and Marketing Information Online: Selected Links for Commercial Growers - A select list of Web sites containing a wealth of useful information of interest to commercial vegetable growers in Kentucky and surrounding states

Business development resources

AgPlan - A free tool that helps rural business owners develop a business plan,
from the University of Minnesota
Agricultural Innovation & Commercialization Center - Business Plan Tactics & Tools for Entrepreneurs, from Purdue University Extension
Kentucky's Small Business Development Centers

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This site was last updated on April 6, 2016
Copyright 2016, University of Kentucky, College of Agriculture, Food and Environment

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