University of Kentucky College of Agriculture
Kentucky MarketMaker


Research reports

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Center for Crop Diversification logo

Contact Us

For more information, contact:
Christy Cassady, Coordinator

Center for Crop Diversification
N-318 Agricultural Science Center
University of Kentucky
Lexington KY 40546-0091
(859) 257-1477

Kentucky Agricultural Development Fund logo

This project is funded by the Kentucky Agricultural Development Fund.

blueberries on bush

Consumer demand is high for blueberries and value-added blueberry products

Marketing Research Results


Kentucky Food Consumer Panel

Various marketing surveys, papers

Kentucky Produce Planting and Marketing Intentions Survey measures the marketing practices and planting intentions of the state's fruit and vegetable growers.


Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes.
(In Journal of Agricultural and Applied Economics, 41(1): 47-60).

Examining Market Demand

Do Local Production, Organic Certification, Nutritional Claims, and Product Branding Pay in Consumer Food Choices?

Marketing Nutrition

Kentucky-Grown Berry Crops are Rich Sources of Health-Beneficial Phytochemicals
(In 2010 Fruit and Vegetable Crops Research Report, PR-608, p. 26)

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This site was last updated on March 13, 2015
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