Content
- THE most important element--why create the page if you don't have something important to say?
- Determine your target audience and then write for that audience
- Avoid fluff!--every word, image, link, etc. should serve the purpose of the website
- Organize your information in a logical way
- Make your website a coherent whole--graphics, text, images, etc. should all fit together to convey your message
"Computer bug" cartoon courtesy of C. Ware, copyright 1997, used with permission
