Link to the University of Kentucky Home Page. University of Kentucky

Horticulture and New Crops Marketing

Publications

*HortBiz Home
* Mission
You are here. Publications
*Markets / Direct Marketing
*Organics
*In Kentucky
*General Industry

Many of the publications are in Adobe Acrobat format Link to get the free Adobe Acrobat reader.


*Agricultural Economics
*Horticulture
*College of Agriculture
*New Crop Opportunities Center


For additional information about this project, please contact Jim Mansfield or Tim Woods.

University of Kentucky
Department of Agricultural Economics
400 Charles E. Barnhart Bldg.
Lexington, KY 40546-0276

Phone: 859-257-5762
Fax: 859-323-1913

Last Update: December 15, 2006

*Marketing Fact Sheets
* Vegetables
* Fruit
*Production Budgets
*Case Studies
*Outlooks
*Surveys
*Other Articles


Marketing Fact Sheets

Marketing Fact Sheets: Vegetables
Title Contact Publication/
Revision Date
Selected Internet Resources for Herb Marketing Tim Woods September 2005
Fresh Market Snap Beans Tim Woods 2005
Fresh Broccoli Marketing Fact Sheet Tim Woods March 2005
Cabbage Marketing Fact Sheet Tim Woods 2005
Sweet Corn Marketing Fact Sheet Tim Woods 2005
Fresh Cucumber Marketing Fact Sheet Tim Woods 2005
Edamame Marketing Fact Sheet Tim Woods March 2002
Eggplant Marketing Fact Sheet Tim Woods 2005
Fresh Market Bell Peppers Fact Sheet Tim Woods 2005
Fresh Potato Marketing Fact Sheet Tim Woods 2005
2005 Pumpkin, Winter Squash and Gourd Marketing Fact Sheet Tim Woods 2005
Summer Squash Marketing Fact Sheet Tim Woods 2005
Fresh Market Tomato Fact Sheet Tim Woods 2005

Marketing Fact Sheets: Fruit
Title Contact Publication/
Revision Date
Marketing Highbush Blueberries in Kentucky Tim Woods March 2004
2004 Apple Marketing Fact Sheet Tim Woods 2005
Blackberry Marketing Fact Sheet Tim Woods 2005
Blueberry Marketing Fact Sheet Tim Woods 2005
Cantaloupe Marketing Fact Sheet Tim Woods 2005
Peach Marketing Fact Sheet Tim Woods 2005
Specialty Tree Fruit Marketing Fact Sheet (Pears, Asian Pears, Pawpaws) Tim Woods 2005
Strawberry Marketing Fact Sheet Tim Woods 2005
Watermelon Marketing Fact Sheet Tim Woods 2005
Food & Agriculture: Consumer Trends & Opportunities -- Fruits Betty King May 2000


Production Budgets

Title or StateContact
Pot-in-Pot Nursery System Cash Flow Worksheet (MS Excel), January 2004 Tim Woods and
Amy Fulcher, University of Kentucky

You must have Miscrosoft Excel to use the Pot-in-Pot Nursery System Cash Flow Worksheet. If you have Wordperfect or have had it or any Corel software on your computer you may currently have Quick View Plus on your computer. If the Pot-in-Pot Nursery System Cash Flow Worksheet opens in Quick View Plus complete the following steps:

  1. At the top left portion of the screen click on the Excel icon. It should say "opening copy in Excel" or "open copy in Excel for editing".
  2. Select a folder to save the file to that is not the Temporary Internet Files folder or a folder within the Temporary Internet Files folder.
  3. Click on the Save button to save the file to the selected folder.

The worksheet should now automatically open in Excel. In the future you can work from this saved file on your harddrive.

2002 Blueberry Cost and Return Estimates Summary, February 2003 Jim Mansfield
University of Kentucky
2005 Grape Cost and Return Estimates: Summary and Assumptions, November 2005 Tim Woods
University of Kentucky
Kentucky Strawberry Profitability: Estimated Costs and Returns, 2003 Jim Mansfield
University of Kentucky
New Crop Opportunities Center Decision Aids
(Links to detailed production budgets for blueberry and grape production in Kentucky)
Jim Mansfield
University of Kentucky
2003 Kentucky Commercial Vegetable Production Budget Updates, April 2003 Jim Mansfield or
Tim Woods
University of Kentucky
Enterprise Budgets Agricultural Economics, University of Kentucky
2001 Kentucky Blackberry Cost and Return Estimates (ID-149), July 2002 Tim Woods
Vegetable Crop Budgets (Florida) University of Florida,
Southwest Florida Research & Education Center, UF/IFAS
North Carolina Crop Budgets Herman Sampson
North Carolina State University
High Density Apple Orchard Management, June 1998 Michael L. Parker, C. Richard Unrath, Charles Safley, and David Lockwood
North Carolina Cooperative Extension Service
Ohio Enterprise Budgets The Ohio State University
Hydroponic Vegetable Production: Sample Greenhouse Budget Analysis Spreadsheets Project headed by Dr. Ted Short, Ohio State University's Agricultural Research Center (OARDC)
Vegetable and Melon Enterprise Budgets - South Carolina, May 2002 Wilder N. Ferreora or P. James Rathwell, Clemson University
Selected Costs and Returns Budgets for Horticultural Food Crops Production/Marketing, January 2001 Charlie O'Dell, Virginia State University and Virginia Polytechnic Institute and State University


Case Studies

Title Published / Revised
Profiles In Agricultural Entrepreneurship: Bluegrass Blueberries, Edmonton, Ky
Matt Ernst
November 2002
PROFILES in Agricultural Entrepreneurship: Frozsun Foods Incorporated, Placentia, CA
Matt Ernst
August 2001
PROFILES in Agricultural Entrepreneurship: Chukar Cherries, Prosser, WA
Matt Ernst
August 2001
PROFILES in Agricultural Entrepreneurship: Fairview Produce Auction, Inc. Fairview, KY
Matt Ernst
October 2000
PROFILES in Agricultural Entrepreneurship:Iowa Soy Specialties, LLC, Vinton, IA
Matt Ernst
August 2000
PROFILES in Agricultural Entrepreneurship:Kight's Pecan Orchard, Kevil, KY
Matt Ernst
August 2000
PROFILES in Agricultural Entrepreneurship: Purity Foods, Inc., Okemos, MI
Matt Ernst
August 2000


Outlooks

Title Published / Revised
2005 Kentucky Produce Planting Intentions and Outlook
Matthew Ernst and Tim Woods
May 2005
2004 Kentucky Produce Planting Intentions and Outlook
Matthew Ernst and Tim Woods
May 2004
2003 Kentucky Produce Planting Intentions and Outlook
Matthew Ernst and Tim Woods
April 2003
Winter 2000-2001 Horticulture Outlook
Matthew Ernst and Tim Woods
December 2000
2000 Blackberry Outlook
Matthew Ernst
September 2000


Surveys

TitleContact(s)Conducted
Regional Winegrape Marketing and Price Outlook for 2006
Tim Woods and Jim Mansfield
December 2006
2006 Kentucky Restaurant Produce Buyer Survey Tim Woods, Matt Ernst, and Jim Mansfield April 28, 2006
2006 Kentucky Produce Planting & Marketing Intentions Survey and Outlook Tim Woods, Matt Ernst, and Jeffrey Herrington October 2006
2004 Nursery Products Buyer Survey Andrea Basham, Matt Ernst, and Tim Woods March 2005
2004 Produce Buyers Survey Tim Woods and Matt Ernst September 2004
2004 Regional Winegrape Price Survey Matt Ernst & Tim Woods September 2004
Kentucky Blueberry Markets Bursting, Consumer Survey Shows Continued Strong Demand Matt Ernst & Tim Woods June 2002
Kentucky Produce Marketing Practices Survey Matt Ernst & Tim Woods November / December 2001


Other Articles

Title Contact Published / Revised
Drake University Law School: Agricultural Law Publications Website  
Kentucky Horticulture Continues Expansion in 2002 Tim Woods 2002
Kentucky Horticulture Continues Expansion in 2002
(This is the accompanying slideshow for this section. It is in MS Powerpoint format and contains 20 slides and is almost 1 MB in size. It will open in a new browser window. When you are finished looking at the slideshow, close the window to return to this page.)
Matt Ernst 2002
Pick your own: Nothing to yak around about Matt Ernst 2003
Grape expectations Matt Ernst 2003
Kentucky Horticulture Continues Expansion in 2002 Tim Woods 2002
Kentucky Horticulture Continues Expansion in 2002
(This is the accompanying slideshow for this section. It is in MS Powerpoint format and contains 20 slides and is almost 1 MB in size. It will open in a new browser window. When you are finished looking at the slideshow, close the window to return to this page.)
Matt Ernst 2002
Highlights From 2001/02 Kentucky Produce Marketing Surveys Matt Ernst 2002
Kentucky Blueberry Markets Bursting, Consumer Survey Shows Continued Strong Demand Matt Ernst & Tim Woods 2002
Marketing Fall Specialty Crops: Pumpkins Tim Woods and Matt Ernst October 2000
Food & Agriculture: Consumer Trends & Opportunities -- Vegetables Betty King May 2000
Blackberry Packaging and Produce Auction Prices Matt Ernst or
Tim Woods
October 2000
Marketing Options for Commercial Vegetable Growers Brent Rowell or Tim Woods June 1999


For problems with this Web page, please contact aecwww@lsv.uky.edu.