University of Kentucky

HortBiz Home Mission Publications Markets / Direct Marketing Organics In Kentucky General Industry Edamame Soybean Marketing Project KY Produce Industry Surveys       Highlights From 2001/02 Kentucky Produce Marketing Surveys       2001 Kentucky Produce Marketing Practices Survey: Inital Data Summary       2001 Kentucky Produce Marketing Practices Survey: Inital Data Summary - Question 3       Kentucky Produce Marketing Practices Survey (the questions)       Kentucky Blueberry Market survey       Edmonton CB Foods Summary       Lexington Farmer's Market Blueberry Market Survey Summary Agricultural Economics Horticulture College of Agriculture New Crop Opportunities Center For additional information about this project, please contact Matt Ernst or Tim Woods. University of Kentucky Department of Agricultural Economics 400 Charles E. Barnhart Bldg. Lexington, KY 40546-0276 Phone: 859-257-5762 Fax: 859-323-1913 Last Update: January 8, 2004

Observations:  26 Willingness to pay N= Average willingness to pay 1/2 pint 7 $1.17 1 pint 26 $2.08 Quart 15 $3.83 Intended Use N= Percent of Respondents Baking 13 50% Fresh fruit 14 54% Preserving 2 8% Other 0 0% Don't know yet 0 0% Free standing freezer N= Percent Use in home 22 85% Do not use in home 4 15% Interested in picking own berries N= Percent Yes 11 42% No 15 58% Average price willing to pay for U-Pick N= Average   12 $1.24 Number of times anticipating fresh blueberry purchase N= Average   26 3.35 Times visited market per month N= Average   26 7.62 Blueberries bought today N= Average   26 1.77 1 18 2 4 2 4 Where consumers are from Edmonton (42129 Postal code) Outside Edmonton 20 6

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