University of Kentucky

HortBiz Home Mission Publications Markets / Direct Marketing Organics In Kentucky General Industry Edamame Soybean Marketing Project KY Produce Industry Surveys       Highlights From 2001/02 Kentucky Produce Marketing Surveys       2001 Kentucky Produce Marketing Practices Survey: Inital Data Summary       2001 Kentucky Produce Marketing Practices Survey: Inital Data Summary - Question 3       Kentucky Produce Marketing Practices Survey (the questions)       Kentucky Blueberry Market survey       Edmonton CB Foods Summary       Lexington Farmer's Market Blueberry Market Survey Summary Agricultural Economics Horticulture College of Agriculture New Crop Opportunities Center For additional information about this project, please contact Matt Ernst or Tim Woods. University of Kentucky Department of Agricultural Economics 400 Charles E. Barnhart Bldg. Lexington, KY 40546-0276 Phone: 859-257-5762 Fax: 859-323-1913 Last Update: January 8, 2004

Observations Total June 15 7:30 AM - 9:30 AM June 18 8 AM - 1:30 PM June 20 8 AM- 10 AM June 29 9 AM - 1:30 PM 102 19 26 5 52 Willingness to pay   N= Average willingness to pay 1/2 pint 7 $1.81 1 pint 26 $3.14 Quart 15 $5.48   Intended Use   N= Percent of Respondents Baking 20 20% Fresh fruit 90 88% Preserving 0 0% Other 6 6% Don't know yet 2 2%   Deep Freeze   N= Percent Use in Home 33 32% Do Not Use in Home 68 67% No Response 1 1%   Interested in picking own berries   N= Percent Yes 59 58% No 41 40% No Response 2 2%   Average price willing to pay for U-Pick   N= Average Total 45 $2.13 <$1.50 4   $1.50-$1.99 12   $2.00-$2.49 15   $2.50-$2.99 3   $3.00+ 11     Number of Times Anticipating Fresh Blueberry Purchase N= Average 95 6.0   Times Visited Market Per Month   N= Average Total 99 3.79 Less than 4 42   4 41   More than 4 16     Blueberries Bought June 15th and 18th (all three container types) Containers Bought 1/2 Pint 1 Pint Quart N= 8 22 15 1 8 22 15 2 0 0 0 >2 0 0 0   Blueberries Bought June 20 & 29 (1/2 Pint and 1 Pint only) Containers Bought 1/2 Pint 1 Pint N= 4 ** 54 ** 1 3 49 2 0 3 >2 1 2 **1 buyer bought 1 1/2 pt and 3 1 pts   Where consumers are from Lexington Zip Codes Other 82 20

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