Notes
Outline
Introduction to Field & Container Nursery Production
Robert E. McNiel
Dept. of Horticulture
University of Kentucky
US Consumer Spending
1997
37 billion dollars in horticultural landscape products
$138 per capita
Population Participation: 53% vs. 65% 1988-1998
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Leaders in a Rapidly Developing Industry
Botanic gardens
TV syndicated shows
Home and Garden Channel
Master Gardeners
Certified Nursery Professionals
Publications
Commercial technology
Farm number and acres, 1982-1997
Nursery Wholesale Sales, 1982-1997
Rank by State: Population & Nursery Sales
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Budget Model for Planting & Harvesting: 200-acre Field Nursery
Budget Model for Planting & Harvesting:17-acre Container Nursery
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Capital Requirements - Field
Budget Costs/Plant Compared to Catalog List Prices, 1985,’91,’97
Capital Requirements - Container
Budget Costs/plant, 1997
Pot in Pot
System consists of a permanent in-ground socket container that holds the one- or two-year production container
Reasons for Pot in Pot
Stability in wind
Root protection from cold
Root protection from heat
Harvest any day
Harvest in seconds
Apply water and nutrients at optimum
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Marketing
Personal contact
Trade shows
Sales representatives
Brokers
Re-wholesalers
Education
Kentucky Landscape Industries Conference (KLI)
Regional Trade Shows
Mid-Am - Chicago
CENTS - Columbus, OH
SNA - Atlanta, GA
Workshops
Best Management Practices
Pot in Pot Production
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