Results
Current and past projects
Blueberries
Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes. (In Journal of Agricultural and Applied Economics, 41(1): 47-60.
General
Kentucky Food Consumer Panel
Market research
Objectives:
- To explore the feasibility of developing several value-added blackberry and raspberry products.
- To explore market potential of these value-added products.
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To identify levels of antioxidents, lycopene, and vitamin A in selected fruits and vegetables commonly grown and sold in local markets.
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To identify local customer willingness-to-pay for nutrition attributes in fresh and processed local produce.
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To develop point-of-purchase materials local growers can use that include results of nutrition tests of various locally grown varieties.
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To confirm the nutritional differences in "red ripe" tomatoes versus "vine ripe" or mature greens for local distribution. To gauge consumer demand preferences for nutritional differences in tomatoes.
Examining market demand for raspberry and blackberry value-added products
Marketing nutrition for Kentucky produce
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This site was last updated on October 1, 2009
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