Consumer demand is high for blueberries and value-added blueberry products
Marketing Research Results
General
Various marketing surveys, papers
Kentucky Produce Planting and Marketing Intentions Survey measures the marketing practices and planting intentions of the state's fruit and vegetable growers.
Blueberries
Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes.
(In Journal of Agricultural and Applied Economics, 41(1): 47-60).
Examining Market Demand
Marketing Nutrition
Kentucky-Grown Berry Crops are Rich Sources of Health-Beneficial Phytochemicals
(In 2010 Fruit and Vegetable Crops Research Report, PR-608, p. 26)
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This site was last updated on November 13, 2012
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