Edamame Soybean Marketing Project: Harvest
Edamame promotions included booths at regional farmers markets (Evansville, IN and Owensboro, KY) as well as numerous talks and cooking demonstrations. The promotions are spearheaded by Sara McNulty and include involvement by the University of Kentucky Cooperative Extension Service (Daviess County) and the Purdue University Cooperative Extension Service (Vanderburgh County), as well as a local chef (Cliff Sallee, Famous Bistro, Owensboro).
Promotional booths were set up at regional farmers markets and other events.
Jan Dugan (Purdue University Extension) at a promotional table. Evansville Farmers Market, Evansville, IN, July 2001.
Chef Cliff Sallee of Owensboro's Famous Bistro offers free samples and free beans at the promotional booth. Farmers Market, Owensboro, KY, July 2001.
Sara McNulty speaks on the health benefits of edamame at a workshop conducted at Deaconess Hospital Wellness Center, Evansville, IN, July 2001.
Changzheng Wang, Principal Investigator in the Human Nutrition Program at Kentucky State University, speaks on the nutritional benefits of edamame and other soy products. Edamame workshop, Good Foods Co-Op, Lexington, KY. August 18, 2001.
Sara McNulty discusses how to use beans in recipes.
Vanderburgh County Fair, Evansville, IN, July 2001.
For additional information about this project, please contact:
University of Kentucky
Department of Agricultural Economics
400 Charles E. Barnhart Bldg.
Lexington, KY 40546-0276
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This site was last updated on August 16, 2010
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