University of KentuckyCollege of Agriculture

AEC 320 - Agricultural Product Marketing and Sales

Announcements and Reminders

Fall Semester 2012

FINAL Grades are posted!

About this course

This course examines marketing activities within the U.S. food system. Sector performance is considered as well as the competitive behavior of firms within various agricultural market channels. Firm level marketing principles, methods, and strategies are considered, with a special focus on developing effective sales programs for agricultural products.