Projects and Assignments - Fall 2010
Handout links will be made available at the end of each lecture.
Marketing Analysis & Sales Shadowing ProjectPhase 2 Marketing Analysis & Sales Grading GuidePhase II Presentation Room Assignments Phase II Presentation Outline Phase II Presentation Grading Guide Perceptual Map1 Perceptual Map2 Late Points for M&S Paper 1 |
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|---|---|---|---|
| No. | Assignment | Points | Due Date |
| 1 | Company & Salesperson Choice | 5 | September 16, 2010 |
| 2 | Market Analysis Project Report | 75 | October 5, 2010 |
| 2.1 | Customer Interviews | 20 | October 5, 2010 |
| 2.2 | Background | 10 | October 5, 2010 |
| 2.3 | Value Delivery System | 45 | October 5, 2010 |
| 3 | Phase I Report Presentation (Order of Presentation) | 20 | October 5 and October 7, 2010 |
| 4 | Phase II Shadowing Report | 80 | November 30, 2010 |
| 5 | Phase II Report Presentation (Order of Presentation) | 20 | November 30 and December 2, 2010 |
| Bonus—Salesperson’s Evaluation | 10 | Last week of class | |
| 1 | Your information | 5 | August 31, 2010 |
| 2 | HEB Case Study | 35 | September 14, 2010 |
| 3 | Sales Video | 15 | November 18, 2010 |
| 4 | Summary Reports/1-minute Papers/In-class Quizzes | 30 | |
| 5 | Class Participation | 15 | |