University of KentuckyCollege of Agriculture

AEC 320 - Agricultural Product Marketing and Sales

Projects and Assignments - Fall 2012

Handout links will be made available at the end of each lecture.


The Market Analysis Project

Sales Shadowing Project

Phase I Example Paper

 Phase II Marketing Analysis & Sales Grading Guide

Phase II Presentation Room Assignments

Phase II Presentation Outline

Phase II Presentation Grading Guide
No. Assignment Points Due Date
  Phase I - The Market Analysis    
1 Company, Product & Salesperson Choice 5 September 13, 2012
2 Market Analysis Project Report 80 October 2, 2012
 

Customer Interviews

20 October 2, 2012
 

Background

15 October 2, 2012
 

Value Delivery System

45 October 2, 2012
  Phase II - The Shadowing Project    
3 Phase II Shadowing Report 80 November 27, 2012
4 Shadowing Report Presentation 35 November 27 and November 29, 2012
Bonus—Salesperson’s Evaluation (10) Last week of class
 
1 Your information 5 August 28, 2012
2 Summary Reports/1-minute Papers/In-class Quizzes/Role Plays 70  
3 Class Participation 25