Your Name:

Your homework assignment is to go to this Advertising Age page with the top 15 banner ads.

Please complete the following:

 

1. What is it about these banner ads that make them more effective than other banner ads on the Net? Discuss some of the common characteristics

2. Which one is your favorite? Bonzi Software AmeriDebt Capital One Red Cross ClassMates Next Card GetSmart HealthQuick @Backup Rocketlinks Audio Book Club Uproar other

Why is that one your favorite? (describe if not listed above)

3. Do you have anything negative to say about the ads?

4. What do you see as the future of the banner ad?