Branding and the Internet Your Name:

For this assignment, you are going to visit one of the sites below and answer the questions at the bottom of this page:

Before answering any questions, select the name of the company you are going to use.

Then, write a few words that describe your thoughts about the company whose web site you are about to visit.

Now visit the site of the company that you chose and look around to get a good idea what is there.

Coke	McDonald's	Cincinnati Bengals	IBM
Ragu	Ben and Jerry's	L.L. Bean	Reebok

Questions

1. What is the main purpose for the web site?

2. Briefly discuss what messages the web site is trying to convey.

3. Compare what you thought about the company before visiting the web site to the message that was conveyed by the material on the web site.

Does the Web content match what you previously thought or is it different?

4. What is it about the company's web site that is helping them build their brand?

5. What do you think is the most important task related to the web site that the company must perform in order to continue to build brand equity? (this is your opinion based on your knowledge)

Be sure that you have entered your name in the box at the top!