Consumer Decision Making Process (CDM)
What are the stages of the CDM process
The influence on the internet on these stages
Addiction
Definition of internet addiction
Alternate explanations of internet addiction
Symptoms of Internet Addiction
Community
Definition of cyber community
Examples of cyber community
Influence of community on commerce
Marketing opportunities of cyber communities
Research
Traditional focus group vs. online focus group
Internet surveys vs. traditional surveys
Problems with online surveys
Online survey participation rates