Quiz #3 Review

Consumer Decision Making Process (CDM)

What are the stages of the CDM process

The influence on the internet on these stages

Addiction

Definition of internet addiction

Alternate explanations of internet addiction

Symptoms of Internet Addiction

Community

Definition of cyber community

Examples of cyber community

Influence of community on commerce

Marketing opportunities of cyber communities

Research

Traditional focus group vs. online focus group

Internet surveys vs. traditional surveys

Problems with online surveys

Online survey participation rates