Preparation for the Final Quiz
Advertising and
Promotion
The quiz will be 5 short answer questions worth
50 total points.
You should know about:
- Different forms of online advertising
- Success factors for internet advertising
(4)
- How to increase the effectiveness of
banner ads (6)
- Ways to promote your site using online
resources (a bunch from a few readings)
- Future of internet advertising
- Common Design Mistakes (5)
- Ways to measure online effectiveness
especially banner ads - including definitions