Review for Quiz #6 – Promotion
Fundamentals of Online Promotional Tools
- Problems with looking at the Web as "Newfangled TV"
- Differences between TV viewing and Web surfing
- The role of content in online ads
- Searls: "The Web isn’t suited to advertising at all."
- Why is Proctor and Gamble looking into the internet
- Why aren’t they heavily invested now?
Tracking Online Users to Your Site
Clickstream
Hits
Pages
Visits
Unique visits
- How can you track your visitors?
- What information is available?
How to promote your site
- The use of incentives for increasing traffic
- Where does traffic come from?
- Ten ways to promote your site.
- How not to promote your business on the net.