Welcome to the message page. This page will direct your readings and homework assignments - plus, it will give you hints about quizzes and the class papers. I will also use this page to inform you about current events in business, Lexington, and with me!

The Week of May 2-8 1999 - This is it!! Your papers are due this week. Make sure that you know what day your paper is due!!! Please turn them in before 5:00pm so I can go home. IF you need any help - I will be available by e-mail and in my office most of the week.

Hey congrats to all of you that are graduating this Spring. I wish you nothing but the best and am sure that you'll do wonderful things out there in the "real world". Please keep in touch with me over the years - I'd like to know how you are doing and will help if at all possible. E-Mail me at ceheat1@pop.uky.edu OR ceheat1@hotmail.com [I'll have this address as long as Micorsoft stays in business ; - )

Final Grades will be posted by Monday May 10th.

April 29 1999 - The LAST DAY OF CLASS! Yippeeee. First, I am glad to have the chance to know you and spend 16 weeks together. Good luck to you in the future and if you need me for anything just E-Mail!

Now, on to business. In class assignment today! Make sure that you are in-class today and if you cannot please make arrangements with me. The material today is a little more at ease. We look at copyright issues and infringement. This week's readings are here [click here]

April 27 1999 - This is the beginning of the last week of class and the last week of readings and the last section of topics in this class! To see how you can seel the web to your boss look at this week's readings. Here they are!!! [click here]

April 22 1999 - First, you have a quiz!!! After that, we conclude the promotion section by talking about how to promote your site to build traffic and gain subscribers or buyers! To look at the readings [click here]

April 20 1999 - Continuing the Internet Promotion section, we have the following readings [click here]

VERY Important announcement! Office Hours are Tues, Wed, Thurs 2:00 to 3:00pm!!

Classroom Policies!

Link to Chip's Homepage

Link to Course Home Page

. back to UK homepage

December 16-January 13, 1999 - Have a VERY Happy Holiday!

January 14, 1999 - Welcome one and all to the Spring 1999 MKT 390 course! Today's class will be an introduction of me, you, the course, the syllabus, and the web site. I hope that you not only enjoy this class, but also learn something that will help you in the future.

January 19, 1999 - An interesting weekend. I think you'll agree that those 3 days went by REAL quick! Today's class will be an introduction to E-Mail and Browsers. This means that you'll be sending and receiving E-Mail and surfing the net all class long! If you are not up to par on your skills, check out the readings here

January 21, 1999 - Today's class is an introduction to the history of the Internet and a lesson on how the Internet functions. Be sure to check the readings page and read the assignments. Check out the readings here There is also a T-Blades game tonight!!!! go have fun.

January 26, 1999 - Quiz time!! I hope you reviewed over the weekend. To give you a little help, here is a short study guide. When the quiz is over, We will discuss strategy issues and internet marketing. Be sure to check the readings page and read.

January 28, 1999 - Today you get your quiz back!! wwwweeeeee. Be sure to do the readings that have been listed on the readings page. We will continue our discussion of strategy issues and internet marketing. Be sure to check your picture on the picture page late Wednesday. There will be reshoots today.

February 2, 1999 - What is the future of internet marketing? The readings (click here: ) help answer this question. In class, we will talk about this lovely topic.

February 4, 1999 - Ethical decisions in marketing? Yes I know sometimes that is an oxymoron. The readings (click here: ) give an insight into some of the ethcial issues facing businesses on the internet.

February 9, 1999 - Today's readings (click here: ) begin our discussion of business to business use of the net! This topic is very overlooked and gets far less publicity than its glamorous E-Commerce counterpart. We won't make that mistake today.

February 11, 1999 - It makes no sense talking about Business to Business internet transactions without mentioning Cisco (not crisco). We will more than mention Cisco on Thursday! First, make sure that you do the readings (click here: ). Then, make sure that you do the homework. Plus, you may want to check here sec001 -9:30 or sec002 -11:30 to see what homework and in-class assignments I have recorded in my grades. only the first two and last one can be made up. If you have proof of completion for any of the other assignments - let me know!!

February 16, 1999 - Who is online? What do potential market segments look like? In today's class, we will look at a number of readings (click here: ) that give the results of cybergraphic studies. You will be asked to complete an in-class assignment based on the readings!

February 18, 1999 - Quiz, Quiz, Quiz, . . . Before you get to class be sure to look at the readings (click here: ) about cybergraphics. Plus, you might want to look at this study guide. After the quiz we will talk about the future!

February 23, 1999 - Do consumers behave differently online than they do in a physical retail setting? Do they shop differently, do they look for information in a different manner? What happens when you use the internet too much? Can you become addicted to the web? The readings (click here: ) will help you answer some of these questions.

February 25, 1999 - The interactivity of the internet has given rise to the building of cyber communities. Here people get together and share ideas, thoughts, and opinions about common topics. These readings (click here: ) give an overview of cyber communities.

March 2, 1999 - Research Online!!! Look at these readings (click here: ).

March 4, 1999 - We continue our discussion of research online today and will discuss some things Chris Grecco mentioned in class Tuesday. PLUS, I don't need to remind you that you have a quiz!!!! Click here: for the class readings. Information about the spring break extra credit can be found here: 

March 9, 1999 - For those of you who haven't heard yet, I was in a car accident on the way to class Thursday morning. I'll tell you more later. SSoooooo, your quiz is today!!!!

Click here: for the class readings for the quiz.

Click here: for the class readings for class.

Click here: for the Spring Break extra credit assignment 

March 11, 1999 - Thursday - marks the end of the strategy era and the dawn of marketing mix era. Click here: for the class readings for the product section of the course. Have a great Spring Break!!!

March 23, 1999 - Today's discussion focuses on the branding readings from Thursday the 11th. Plus, we will discuss the role of the internet in the new product development process. Click here: for the class readings for branding readings. There are no extra readings for the new product development section.

March 25, 1999 - What is the role of the internet in the new product development process. I searched and searched and searched for articles about this and there were no really good ones! Sooooooo, there are no extra readings for the new product development section.

March 30, 1999 - Alright, we are back now from Spring Break for real because there is a whole new batch of readings. Read them! We are looking at E- Cash . . . what is it? How will it be used online? What's the big deal? Click here: for the class readings to find out.

Click here: for the Spring Break extra credit assignment REMEMBER these are due today!!

April 1, 1999 - The internet is having a tremendous effect on the way the companies are pricing their products (both on and offline). Why is that? What are some of the reasons that the internet affects pricing the way that it does? Click here: for the class readings to find out. Those of you who took your papers home, I want all of them back!!!  This means all of you section 002 (12:30-1:45) - my bad!! Bring them today!!!

Click here: for the Spring Break extra credit assignment REMEMBER these are now due today!!

April 6, 1999 - The way that companies distribute their product has been greatly affected by the internet. Click here: for the class readings and homework assignment.

Again, I still don't have all the papers. Please remember to bring them back.

For those registering, check out DIS390 in which students will build commercial Web sites for Kentucky firms. It has an unusual pre-requisite and enrollment procedure. If you are interested visit the Web site

April 8, 1999 - Quiz - Quiz -Quiz!! Click here: for Tuesday's readings and here: for today's readings Today we talk about cybermalls and new distribution channels for products.

April 13, 1999 - This is the last set of readings for the distribution section and it involves E-Commerce. For the readings, click here: Plus, make a note of this on your syllabus - there will be no quiz on Thursday the 15th!!!! Instead, the quiz will be one week later on the 22nd!

April 15, 1999 - Welcome to the first of three sessions on Internet Promotion. Today we have a very special guest - Jeff Kuerzi Marketing Manager for Kentucky Connect. So be there and look presentable. There are readings and a homework assignment for today's class, click here: Bard and I decided to make the in-class assignment from Tuesday a make-up assignment you can do it to atone for missing earlier in-class assignments. This CANNOT be used in place of the homework due on Thursday!!!! For credit for other in-class assignments, turn it in BEFORE Thursday's class.