MKTG 490
Implementing an
Internet Marketing Strategy
| Managerial
Support Issues | Security
and Law Issues |
Managerial Support Issues
April 24th
- Reading Assignment:
How do you introduce a web strategy to an
organization?
- How to sell your Web site to a reluctant boss
- The World Wide Web Gets Down To Business
- Marketers debate how to build Web creative team
- Should You Outsource Your Business Web Pages or
Do Them Yourself?
- Justifying the Web For Your Business
-
- Homework Assignment due
(4/24):
- Questions about setting up a corporate web site. Click here for the homework assignment.
April 26th
To be Announced
April 28th
To be Announced
Security and Cyberlaw Issues
- Reading Assignment#1 (12/1):
Look at these articles dealing with legal issues.
- Cyberspaces: Familiar Territory or Lawless
Frontiers
- - especially[Property Rights Information and Controversies over Domain Names]
- The Copyright Website: WWW Issues
- Lawsuits Over Brand Names May Change Internet
Advertising
- Fighting faked photo abuses
- Actors seek to control digital clones
- Additional Reading
(if you're interested):
- EFF "Legal Issues and Policy:
Cyberspace and the Law" Archive
-
- DO NOT DO UNTIL CLASS TIME ON
DECEMBER 1st!!!!
- In-Class Assignment #1
due (12/1) - domain names click
here
- In-Class Assignment #2
due (12/1) - copyright issues click
here
This page last updated on December 18,
1999. Copyright © 1999 by Heath
Enterprises