MKTG 490 The Impact of Internet Marketing on the Marketing Mix

MKTG 490

The Impact of Internet Marketing on the Marketing Mix

Product

March 6th

Reading Assignment: Brand Equity and other product issues.: Strauss and Frost - Pages 124-137; Do You Really Understand Branding On The Web?; E-Branding is More Important Than E-commerce. Here's Why.; The Informed Debate - New Media Marketing; Branding Tall; Building Notoriety On The 'Net; Comparison shopping takes the punch out of online branding game

March 8th

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Brand Equity on the Web Assignment

March 10th

Reading Assignment: New Product Development and the Internet.: Click here to download the slides for the second in-class assignment

Homework Assignment due (3/10): Click here - New product development

March 13th to March 17th

Spring Break


Price

March 20th

Reading Assignment: How will we pay for purchases on the net?: Cyber Cash; The End of Cash - this one is long but very important; Intelligent Uses for Smart Cards; Goodbye Wallet; Hello Chip; Electronic Payment; Types of Payment Systems on the Internet; E-Billing
.
Homework Assignment due (4/20):: Would you use a form of electronic cash? Go to this form and discuss why or why not.

March 22nd

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Pricing Agents Assignment

March 24th

Reading Assignment: What impact does the internet have on how companies price their products?: Pricing Issues; Strauss and Frost - Pages 139-144; Internet Marketing Toolbox - price; The Three Laws of the Cyber-Economy; Shopping agents help consumers find the best deals

Homework Assignment due (3/24):: What prices can you find for products? Click here for the homework assignment.


Distribution

March 27th

Reading Assignment: How has the internet changed the way that products are distributed to customers?: Impact on Distribution; Internet Marketing Toolbox - Place; Intermediaries & Cybermediaries - This one is tuff! Forget section 3 (Critiquing . . .); How WalMart Will Kill Mom & Pops on the Net; The Secret to Web Commerce Success; Where's My Freakin' Package

March 29th

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Real World vs. Virtual Stores Assignment

March 31st

Reading Assignment: What products are affected most by the new method of distribution?: Products Affected; E-Books Taking Shape; You've Got Music! [MP3 article]; Distribution Readings; MP3 - Central [News reports about MP3]; The Big Music Squeeze [MP3 article]; Get Down And Digital [MP3 article]

E-Commerce

April 3rd

Reading Assignment: An introduction to the world of E-commerce?: The Big Ecommerce Bang; Personalization and the personal touch are different things; Balance personalization and community for a successful store; Retail dilemma: balancing security, ease of ordering; Internet Shopping - A Digital Consumer™ Study; Consumer sales on the Internet may force the industry to reinvent itself

April 5th

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Cybermalls Assignment

April 7th

To be Announced

Promotion

April 10th

Reading Assignment: How are companies using the internet as an advertising tool?: Guide to Internet Media; Internet Advertising; TV It Isn't [TV ads vs. Internet Ads.]; Billboards of the future: banner ads and beyond; Market pressures will change the shape of online advertising; Proctor and Gamble Web Advertising Speech; Internet Ad Spending Up 80 Percent In Q1

April 12th

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Banner Ad Assignment

April 14th

Reading Assignment: Discussions about the effectiveness of the internet for advertising purposes.: Measuring Effectiveness; Interactive Media Audience Measurement; Tracking Your Visitors [all 6 links under tutorial one]; Analyze Web-Site Traffic Data

Web Site Promotion

April 17th

Reading Assignment: What are some of the ways that companies promote their web site?: Promotion Strategy; Promoting your Site; Where's all this traffic coming from?; Boost WebStore Sales with Free Content; Cybershoppers Get New Incentives; Promotion Example; Naked Business: Advertising On Internet Time; Companies bank on ad campaigns to build Internet image; Beauty Sites Vie for Attention

April 19th

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Web promotional tools Assignment

April 21st

Reading Assignment: The impact that the design of the site has on the promotion of the web site.: Design Issues; Five Common Design Mistakes - How Not to Promote Your Business on the Net; 10 Deadly Web Site Sins, Part I; 10 Deadly Web Site Sins, Part II

Homework Assignment due (4/21):: Find some examples of both good and bad web site. Click here for the homework assignment.

ANY ASSIGNMENTS

AFTER THIS POINT

ARE LIKELY TO CHANGE