MKTG 490 The Internet as an Integrative Strategic Tool

MKTG 490

The Internet as an Integrative Strategic Tool

| Introduction to Strategy | Ethical Issues of the Internet | Business to Business Use of the Internet |

| Conducting Research on the Internet | Consumer Behavior on the Net |

| Cybergraphics | Segmentation on the Internet |

Introduction to Strategy

January 24th

Reading Assignment#1: An introduction to a Strategic view of Internet Marketing:: Questions Small Businesses Ask about the Internet; 6 Myths about Internet Marketing; What a Web Site Can Do for Your Business; 20 reasons to go on the web; Why Winning in the Net's Phase 2, Will be Harder Than You Think

January 26th

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Web Page Analysis Assignment

January 28th

Reading Assignment: What is the future of the Internet and Business: Net Impact and each article linked to the first page
Homework Assignment:: What role will the internet play in business over the next 5 years. click here

Ethical Issues of the Internet

January 31st

Reading Assignment: Privacy issues online, reactions, and solutions: The Problem; Don't lose any sleep over online privacy - It's already too late; Lack of trust hurts consumer commerce for online retailers; Study Finds Many Don't Trust Privacy When Accessing the Web; The Otherside; Online identity crisis; Net marketers confront balancing act on privacy; The Solution?; Online privacy rules proposed to ease threat to e-commerce; Privacy still burning Web issue; FTC says Internet Privacy Legislation Not Needed . . . Yet; The International Perspective; A European's Net View of US
For Additional Information look at these sites:: Interview with Susan Scott of TRUSTe; Here's the Full FTC report if you are interested

February 2nd

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Internet Privacy Assignment: click here

February 4th

Reading Assignment: The threat from hackers, crackers, and saboteurs:: All the news that's fit to hack: NY Times site disabled by vengeful hackers; FBI probes extortion case at CD store; Pirates Of The Internet; E-Mailing Banker; The Danger Within

Business to Business Use of the Internet

February 7th

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!
Business to Business Cases: click here

February 9th

Reading Assignment1: How are businesses using the internet to compete in the marketplace?

Sony designing site to help its distributors

Boeing extranet speeds ordering process for spare-parts buyers

Web malls add online purchasing

GE's e-commerce network opens up to other marketers

The top 10 trends to watch in 1998

Cisco

Cisco wins big with Net ordering

Cisco says Congress cannot ignore `Net

NM200: Cisco makes the Connection

Homework Assignment due(2/9): Read and learn about Cisco. Then do the homework assignment (click here).

February 11th

Reading Assignment: More articles about Cisco and B2B online

John Chambers [Time Digital top 50]

Do You Know Cisco?

Why the Productivity Revolution Will Spread

February 14th

Reading Assignment: none (in-class reading)

Homework Assignment due(2/14): Study for the quiz!!!! here is the review sheet (click here).

Cybergraphics

February 16th

Reading Assignment: Take a look at who is online. Read these sites and be familiar with the content. Warning - some of these have ALOT of content.: Read Strauss and Frost - Ch .2; pg. 36-72; The CyberAtlas Statistics Toolbox; Weekly web usage data & monthly web usage data; GVU's WWW User Surveys - Become familiar with this site, look at the findings.; Internet User Demographics - ICorp SURVEY*NET - Explore this site too.

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Cybergraphics Assignment: click here

February 18th

Reading Assignment: How are these numbers obtained and what do they mean for businesses?: Methodology; GVU Survey Methodology- Read only the methodology section; Trends; Net Draws Seniors online; Chasing Women on the Web; Read each of the following from this page. Read the others on that page if you are interested.; Digital Divide Persists in US; Seniors Use Internet for Shopping; Half of US College Students Prepared to Surf Internet; Females Lead Online Growth Spurt; Gender Split Nearly Even by 2001

February 21st

Quiz

ANY ASSIGNMENTS

AFTER THIS POINT

ARE LIKELY TO CHANGE

Consumer Behavior on the Net

February 21st

Reading Assignment: Read about how companies use communities to influence their consumers: Community; Community Theater; Cyber Elite: David Bohnett; Levittown On The Web; Business Week Articles
Homework Assignment due(2/21): How do sites use communities: click here

February 23rd

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Consumer Decision Making: click here

February 25th

Reading Assignment: How do consumers respond to the internet both positively and negatively

Addiction

Can't Resist the Online Pull

Log On, Tune In, Drop Out

Are You an Internet Addict?

Internet Can be as Addicting as Alcohol, Drugs and Gambling, Says New Research

Net Overuse called "true addiction"

Check out the Center for Online Addiction Homepage

Conducting Research on the Internet

February 28th

Reading Assignment: How is the internet being used to conduct research?: Conducting Research; Market Research in Cyberspace; Is 'Internet Focus Group' an oxymoron?; Surveys in Cyberspace; Virtual Panels add Real Insight for Marketers; Online Research: The Methodology For The Next Millennium; Internet Research Readings

March 2nd

In-Class Assignment: DO NOT DO UNTIL CLASS TIME!!!!: Online Research Assignment: click here

March 4th

Reading Assignment: Read about how companies use communities to influence their consumers: Searching for Info; Searching the Web; Search Engines: Who Uses What; How To Do Competitive Analysisnot the next Q&A; Using the Net to Gain a Competitive Edge

Segmentation on the Internet

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