University of Kentucky
College Of Communications and Information Studies
WINTER 1998
ANNOUNCEMENT
COMMUNICATION 915
ADVANCED SEMINAR IN ORGANIZATIONAL COMMUNICATION
This seminar is intended to acquaint students with theory, methods, and computer
analysis techniques available to analyze macro communication processes in organizations.
The first unit of the course will provide students with an overview of traditional
approaches to organizational communication structure: formal approaches and
network analysis. A major focus of this unit will also be on the unique research
methods and computer analytic techniques associated with network analysis. Network
analysis has long been a focus of substantive research in a number of disciplines
including business administration, anthropology, sociology, political science,
social and developmental psychology, geography, and communication. Recently,
the growing availability of sophisticated computer programs has resulted in
a renewal of interest in this area. This course will expose students to Burt's
STRUCTURE, Krackhardt's KRACKPLOT, UCINET, and Visio.
The second unit of the course will focus on a variety of issues related to macro
communication processes including richer views of relationships and the role
of markets. This unit will also focus on applying ideas from the first unit
to antecedents and outcomes of particular structures (e.g., innovation or commitment).
Students will have an opportunity in this section to apply the fundamentals
of structural approaches to specific research problems of their choosing. In
addition, depending on student interest this unit of the course could focus
in more depth on information technologies, innovation, and so on.
CLASS HOURS: M 4:10-7:00 P.M.
CLASS LOCATION: 474 COM
For further information contact:
INSTRUCTOR: Dr. J. David Johnson
OFFICE: 568 CAS
TELEPHONE: 355-7581
FAX: 432-1192
INTERNET: jdj@pop.uky.edu
J. David Johnson's Web Page - Home - COM 915