Uncovering the Best Local Business Stories: a FREE one-day workshop at the University of Kentucky

Whether it’s finding stories in a local budget, the local economic-development agency or area businesses, the economy and business are big news on Main Street, not just Wall Street. This workshop, geared to the needs of generalists on small staffs, will arm community journalists with resources, tips and ideas to bring more meaningful coverage of this important topic. As Laurie E. Brown, editor of The Canadian (Tex.) Record, said, “What isn’t business that we cover?”

Presented by: Donald W. Reynolds National Center for Business Journalism
Hosted by: UK’s Institute for Rural Journalism and Community Issues

When: 8:30 a.m. to 5 p.m. Friday, April 13

Where: Room 248, Gatton College of Business and Economics, University of Kentucky

Who: You and these instructors:

Linda AustinLinda Austin, executive director, Donald W. Reynolds National Center for Business Journalism at Arizona State University; former editor of the Lexington Herald-Leader and former business editor of The Philadelphia Inquirer

John ChevesJohn Cheves, investigative reporter, Lexington Herald-Leader

Carlie KollathCarlie Kollath, business reporter, Northeast Mississippi Daily Journal, Tupelo

Chris RoushChris Roush, Distinguished Scholar in business journalism and founding director of the Carolina Business News Initiative at U. of North Carolina; Scripps Howard National Journalism Teacher of the Year (2009); N.C. Professor of the Year (2010); author, Show Me the Money: Writing Business and Economics Stories for Mass Communication; co-author, The Financial Writer’s Stylebook: 1,100 Business Terms Defined and Rated.

What you will learn:

  • How to find good stories in the business of government, including budgets and contracts,
  • How to cover economic-development agencies at the state and local levels,
  • How to find public information on private companies,
  • How to find stories in publicly available databases like corporation records and real estate transactions,
  • How to find stories in small businesses, including 15 questions to ask for small-business profiles, and
  • How to localize national and international stories for your audience.

How you will learn it:

  • 8:30-9 a.m. Registration and continental breakfast
  • 9-9:20 a.m.  Welcome, introductions and why cover local business  –  Austin
  • 9:20-10:50 a.m. The Business of Government: Food stories in local budgets, taxes and contracts  — Cheves
  • 11 a.m.-Noon Covering government incentives for economic development — Cheves
  • Noon-1 p.m. What’s worked for you in covering local business?  A conversation over a boxed lunch (provided) on what’s worked for you. — Kollath
  • 1-2 p.m.  Uncovering public information on private companies — Chris Roush
  • 2-3 p.m. Uncovering stories in data, accessing and presenting incorporations data on your website — Roush 
  • 3:15-4 p.m. Uncovering stories in small businesses — 15 smart questions to ask for business profiles — Roush
  • 4-5 p.m.  Localizing national/international business stories for your audience — Austin

To learn more about the event, click here. To register for this event, click here. Contact Linda Austin, 602-496-9187 or Al Cross, 859-257-3744 with questions.

Institute for Rural Journalism & Community Issues
School of Journalism and Telecommunications, College of Communications & Information Studies
122 Grehan Building, University of Kentucky, Lexington KY 40506-0042
Phone 859-257-3744 - Fax 859-323-3168

Al Cross, director al.cross@uky.edu