Integrated Strategic Communications

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Faculty and Staff for ISC


Beth Barnes
Alyssa Eckman
Dr. Scott Whitlow




Dr. Chike Anyaegbunam Chike Anyaegbunam is an Assistant Professor in the Integrated Strategic Communication program of the UK School of Journalism and Telecommunications, and the Director of Research for the Citizen Kentucky Project.

He teaches public relations, communication theories and research. He also
specializes in designing communication strategies and media for rural community
outreach projects related to civic engagement, health and economic well being. Chike earned his Ph.D. in Journalism and Mass Communication from the University of Iowa, 1994 and has served as a rural communication adviser for a variety of international development projects funded by the United Nations and the United States Agency for International Development (USAID).

He is currently conducting applied communication research with various organizations, including Appalshop/WMMT Mountain Radio and Appalachia Cancer Network, in several funded community-based projects to improve living conditions and health in rural areas of Appalachian Kentucky.

He was the 1992-93 editor of the Journal of Communication Inquiry and is the lead author of a book on participatory rural communication research. He has also contributed chapters on participatory rural communication research to two books published by Cornell University, USA, and Guelph University, Canada.

ISC 321
Conceptualizing Communication Research -- Crystalis (Movie) -- Designing the ISC Research Plan
Examples of Research Questions -- Is It Really More Than Just a Game?
Lecture Notes (2) -- Lecture Notes (3) -- Lecture Notes (4) -- Lecture Notes (5)
Notion of Research -- Operational Definitions -- Research Examples -- Research Methods
Research for Strategic PR
-- Smoking -- Syllabus (Part One) -- Syllabus (Part Two)
Transportation Study -- Ways of Knowing -- World Innus (Movie)

Public Relations '05
Got Prostate Cancer? Ad -- Big Ideas -- Charmin
Communications in PR -- Creating Customer Evangelists -- Desired Effect/PR Message
Draft Interview Guide -- Graffiti Media Campaigns -- Guerilla Marketing
PR Campaign Planning Matrix -- PR Definitions -- PR Objectives -- PR Publics -- PR Research
PR Syllabus -- Public Relations Research -- RACE -- Rogers TV Ad (MPEG) -- TDS Shopper Cluster
The Group Project



Updated Last:
February 21, 2005 11:43 AM
Nathan Stevens/nss@uky.edu