--ISC 161 -- ISC 261-- ISC 311-- ISC 321 -- ISC 331 -- ISC 341 -- ISC 351 --
-- ISC 361-- ISC 371 -- ISC 431 -- ISC 441 -- ISC 451 -- ISC 491 -- ISC 543 --

ISC 261--Strategic Planning and Writing

Introduces students to the systematic planning processes and techniques of creative and persuasive message preparation for integrated strategic communication. Extensive practice in writing and visual communication for print and electronic vehicles in the disciplines of advertising, public relations, sales promotion and direct marketing. Lecture, two hours; laboratory, two hours per week. Prereq: ISC 161 or consent of instructor; keyboarding 30 wpm.