--ISC 161 -- ISC 261-- ISC 311-- ISC 321 -- ISC 331 -- ISC 341 -- ISC 351 --
-- ISC 361-- ISC 371 -- ISC 431 -- ISC 441 -- ISC 451 -- ISC 491 -- ISC 543 --

ISC 331--Advertising Creative Strategy and Execution I

Ideas and their translation into words and images which inform and persuade. Emphasis is on a disciplined, strategic approach to creative decision-making across all media. Topics include setting objectives, selection of appeal, copy structure demands of different media, design principles, layout and storyboarding, and regulations affecting messages. Lecture, two hours; laboratory, two hours per week. Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321, or consent of instructor.