--ISC 161 -- ISC 261-- ISC 311-- ISC 321 -- ISC 331 -- ISC 341 -- ISC 351 --
-- ISC 361-- ISC 371 -- ISC 431 -- ISC 441 -- ISC 451 -- ISC 491 -- ISC 543 --

ISC 351--Integrated Strategic Communication Management: The Case Approach

Planning and implementation of integrated communication strategy in practical applications. Students analyze business objectives and communications alternatives in the context of case studies drawn from existing industry situations, then develop and present solutions involving advertising message and media strategy, consumer and trade sales promotions, public relations, and direct marketing tools. Other topics include budgeting, research effectiveness measurement, and managing the client-firm relationship. Prereq: Concurrent or previous enrollment in ISC 311 and ISC 321 or consent of instructor.