Integrated Strategic Communications

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Integrated Strategic Communications Courses


ISC 371--Specialized Public Relations Writing

Audience and purposes of writing are assessed as students develop a formal strategy to guide -- and to evaluate -- their writing. Strategic writing tasks include writing of position papers, speech writing, and writing for brochures, media releases, letters and newsletters. Societal impact and ethical considerations are examined across all writing tasks. Lecture, two hours; laboratory, two hours per week. Prereq: ISC 341 or consent of instructor.

Updated Last:
August 9, 2004 5:35 PM
Nathan Stevens/nss@uky.edu