--ISC 161 -- ISC 261-- ISC 311-- ISC 321 -- ISC 331 -- ISC 341 -- ISC 351 --
-- ISC 361-- ISC 371 -- ISC 431 -- ISC 441 -- ISC 451 -- ISC 491 -- ISC 543 --

ISC 431--Advertising Creative Strategy & Execution II

Students refine their ability to meet strategic goals through creative message executions. Media options and their impact on message structure and preparation are explored more fully. Application is made of pertinent theoretical principles such as source credibility, selective exposure/perception, and learning theory. Presentation skills stressed. Portfolio preparation and review. Lecture, two hours; laboratory, two hours. Prereq: ISC 341 or consent of instructor.