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Prof. Scott Whitlow
serves as coordinator of the Integrated Strategic Communication
program in the School of Journalism and Telecommunications.
Service has included: UK Senate Prior Service Advisory Committee,
University Undergraduate Council representative to Community
College System Senate/Council, SOJ&T internship director.
She has served as Coordinator of graduate Teaching Assistants
for the School. Course responsibilities have ranged from quantitative
research methods, message strategy & tactics, and campaigns
to public relations cases as well as a variety of public relations
mini course topics.
She received the College of Communications & Information
Studies’ |
Excellence in Teaching Award. Prof. Whitlow has served as adviser
to: the UK student Advertising Club; five NSAC teams with three district
competition awards ranging from first place to third runner-up; adviser
to PRSSA.
She has consulted and conducted research on accounts for such clients
as 3-M, RC, DuPont, and Eureka and for nonprofit clients such as the
Kentucky Alcoholism Council, the Kentucky Civil Service Commission,
and the Better Business Bureau. Services include focus group, executive
interviewing, survey, and field experiment.
She holds a Ph.D. in mass communications from Southern Illinois University,
an M.A. in mass communication from the University of Alabama, and
the B.A. in English and journalism from Samford University. Research
reports by Prof. Whitlow have appeared in Journalism Quarterly, Journal
of Advertising Research, Journalism & Mass Communication Educator,
Mass Comm Review, Educational Communication and Technology, and Media
Development and she has co-authored Research – The Way It’s
Done: A Guide for ISC Professionals. |
