What is ISC?

Integrated Strategic Communication offers students professional preparation for careers in the areas of Advertising, Public Relations, and Direct Response Communication.

Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies.

More information about the paths that students can select is available in the Curriculum selection of this website.

The four ISC paths are listed below:

• Account Management
• Creative Advertising
• Public Relations
• Direct Response

Although students focus on a specific area, the major emphasizes a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills, as well as writing and presentation skills.

Each student will work with his or her adviser to select a minor field of study taken outside the college. Popular minors include business, psychology, art studio and foreign languages; any minor at the University of Kentucky will fulfill this requirement.

What is an ISC portfolio?

Each student will work with his or her adviser to select a minor field of study taken outside the college. Popular minors include business, psychology, art studio and foreign languages; any minor at the University of Kentucky will fulfill this requirement.

All ISC majors are required to submit a portfolio as part of their graduation requirement. Click here for the portfolio guidelines.

ISC graduates enjoy highly diverse career destinations, and are sought after by firms specializing in:

• Advertising
• Public Relations
• Media Sales
• Communications Technology
• Event Planning
• Non-profit Organizations
• Regulatory/Consumer Protection Agencies