| Academic Programs: ISC
FACULTY
Dennis Altman altman@uky.edu (859) 257-8224
For most of the past forty years, Dennis Altman worked for global advertising firms in New York and Chicago.
Altman functioned as a Creative Director for these agencies, writing and producing advertising for Coca Cola, The Ford Motor Company, Miles Laboratories, Motorola, and the U.S. Air Force. During the election year of 1976, he was a key member of the re-election staff of President Gerald Ford.
In his eleven years as a member of our faculty, he's produced a steady stream of advertising articles for professional journals, and self-published a textbook which he uses in his courses. Altman's interests go well beyond advertising, and he is currently seeking a publisher for his new political book, "The First Liberal".
Chike Anyaegbunam canya2@uky.edu (859) 257-7820
Chike Anyaegbunam is an Associate Professor in the Integrated Strategic Communication program of the UK School of Journalism and Telecommunications. He teaches undergraduate and graduate courses including public relations and participatory communication. He also specializes in designing participatory communication strategies and media for rural community outreach projects related to civic engagement, agricultural safety and health, and economic well being.
Chike earned his Ph.D. in Journalism and Mass Communication from the University of Iowa, 1994 and has served as a rural communication adviser for a variety of national and international development projects funded by the Pfizer and Robert Wood Johnson Foundations, the National Cancer Institute (NCI) through the Appalachian Cancer Network, the World Bank, the United Nations, and the United States Agency for International Development (USAID). He is currently the director of a national social marketing program to promote tractor safety funded by NIOSH/CDC through the UK Southeast Center for Agricultural Health and Injury Prevention.
He was the 1992-93 editor of the Journal of Communication Inquiry and is the lead author of a book on participatory rural communication research. He has also co-authored articles published in several academic journals and book chapters on participatory rural communication research. His research and community development efforts have garnered awards and fellowships from the UK College of Communications and Information Studies, UK Office of the VP for Research, Association for Education in Journalism and Mass Communication (AEJMC) and Broadcast Education Association (BEA).
Alyssa Eckman aeckman@uky.edu (859) 257-2786
Dr. Eckman teaches courses in writing for integrated strategic communication, design of strategic communication, ISC history, and media planning. She is co-adviser to both the student Ad Club and the AAF Competition Team. Her professional work experience includes stints in journalism, advertising and public relations. In her spare time, she reviews video games and DVDs for the Gamerz-Edge.com web site and nurtures animals with emotional issues.
Mark Stuhlfaut mark.stuhlfaut@uky.edu
(859) 257-4240
Mark Stuhlfaut is an assistant professor in the Integrated Strategic Communications program of the UK School of Journalism and Telecommunications. He teaches advertising courses and advises the department’s student advertising club.
Mark holds a Ph.D. degree in mass media and advertising from Michigan State University. His dissertation, “What is Creative and What is Not: The Influence of Social Norms for Creativity in Advertising Agencies,” developed out of his 28 years of professional experience working as a creative director, copywriter, and account manager at agencies in Minneapolis, Chicago, New York and several places in between.
Mark is currently conducting additional research
in the advertising creative process.
Scott Whitlow scott@uky.edu (859) 257-1619
Prof. Scott Whitlow serves as coordinator of the Integrated Strategic Communication program in the School of Journalism and Telecommunications. Service has included: UK Senate Prior Service Advisory Committee, University Undergraduate Council representative to Community College System Senate/Council, SOJ&T internship director. She has served as Coordinator of graduate Teaching Assistants for the School. Course responsibilities have ranged from quantitative research methods, message strategy & tactics, and campaigns to public relations cases as well as a variety of public relations mini course topics.
She received the College of Communications & Information Studies’ Excellence in Teaching Award. Prof. Whitlow has served as adviser to: the UK student Advertising Club; five NSAC teams with three district competition awards ranging from first place to third runner-up; adviser to PRSSA.
She has consulted and conducted research on accounts for such clients as 3-M, RC, DuPont, and Eureka and for nonprofit clients such as the Kentucky Alcoholism Council, the Kentucky Civil Service Commission, and the Better Business Bureau. Services include focus group, executive interviewing, survey, and field experiment.
She holds a Ph.D. in mass communications from Southern Illinois University, an M.A. in mass communication from the University of Alabama, and the B.A. in English and journalism from Samford University. Research reports by Prof. Whitlow have appeared in Journalism Quarterly, Journal of Advertising Research, Journalism & Mass Communication Educator, Mass Comm Review, Educational Communication and Technology, and Media Development and she has co-authored Research – The Way It’s Done: A Guide for ISC Professionals.
Chan Yoo chan.yoo@uky.edu (859) 257-0044
Chan Yun Yoo joined the Integrated Strategic Communication Faculty in Fall 2005 as an assistant professor. He holds a Ph.D. in advertising from the University of Texas at Austin, a M.A. in advertising from the University of Texas at Austin, and a B.A. in Journalism and Mass Communications from Hanyang University, Korea. His doctoral dissertation, titled “Preattentive Processing of Web Advertising,” won the 2004 American Academy of Advertising Doctoral Dissertation Competition.
He currently teaches ISC research methods and ISC media management. His research interests includes consumer behavior and marketing communications, new media advertising, advertising media planning, and economic impact of advertising. His research appears in the Journal of Interactive Marketing, International Journal of Advertising, Journal of Interactive Advertising, and more.
Currently, he is involved in projects examining the economic impact of advertising, exploring the concept of interactivity in the new media environment, and investigating the effects of implicit memory in the online advertising context.
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