The University of Kentucky Phonathon program reaches out to alumni, parents, faculty, staff, and friends to get them involved in the Annual Giving campaign. The Phonathon is staffed entirely by University of Kentucky students who provide a firsthand perspective on UK and can explain why annual giving is crucial to UK’s excellence. Our mission is to increase alumni participation and support as well as to keep our alumni and friends connected to the University. Last year our phonathon resulted in gifts totaling $1,419,047. Our goal this year is to raise over $1,600,000 in support for scholarships and other scholastic improvements.