Welcome to the Dining & Plus Account Office
–marketing guidelines

Staff Pages – Marketing Tips

The Marketing department is available for the specific purpose of promoting your location‚ products‚ and services in the most professional‚ efficient and visually appealing manner possible. The Marketing department uses state–of–the–art computer desktop publishing.

Before filling out a marketing request‚ ask yourself the following questions:

  • What is the purpose of your promotion?
  • Who is your audience? (Consider age‚ gender)
  • What is your budget?
  • Do you need promotional materials to be designed by the Marketing department? If yes‚ do you have a rough draft/ideas to submit? If not‚ the design process will be the responsibility of the Marketing department.
  • Will the design contain photos or some form of artwork? Do you have the photos or artwork available to send to the designer?
  • If you need the designer to take photos‚ create logos or artwork‚ please indicate this on the marketing request and schedule extra time before forecasting your deadline.

times

What are Job Turnaround Times?

The Marketing department accepts work on a first–come‚ first–serve basis‚ and turnaround times are dependant on the amount of work already accepted in the department.

Please plan ahead and allow at least two weeks for most jobs (jobs that require going to an outside vendor will need an additional ten business days). In addition‚ during busy times (December‚ July and August)‚ please allow at least three weeks for most jobs. Jobs that are posted as “ASAP” will be completed after jobs that have due dates listed on the marketing request.

Example: someone sends in a marketing request on a Monday with “ASAP” in the due date field. There are 10 jobs due the week that the “ASAP” request came in. Those 10 jobs will be completed prior to the “ASAP” job.

types

What Type of Files Can Marketing Work With?

Marketing works with formats such as: JPEG‚ GIF‚ TIF‚ PIC‚ PICT‚ EPS and BMP‚ among others. We can work with original application source files (Microsoft Office® and Adobe® software applications)‚ postscript files or PDF files.

services

In–House Services

  • Lamination (up to 22 inches wide)

Generalized Marketing

  • Promote special events
  • Kernel ads/other Newspaper Ads
  • Posters
  • Banners
  • Flyers
  • Mailers
  • Coupons
  • Punchcards
  • Table Tents
  • Full color‚ spot color and black and white printing in limited quantities
  • Ordering business cards and letterhead/envelope

Complete Graphic Layout and Design

  • Desktop Publishing
  • Logo Design
  • Custom Artwork

Multimedia

  • PowerPoint presentations
  • Flash Presentations

Contracted Out Services

  • Create artwork for specialized products
  • Balloons
  • T–Shirts
  • Magnets
  • Signs (directional outdoor signs/banners)
  • Radio Ads
  • Pre–Press
  • Estimates on Printing
  • Set–up of digital files to send to printers

dining services . university of kentucky . 19 food storage building . donovan drive . lexington‚ ky . 40506–0071 . (859) 257–6161 . fax (859) 257–1132

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