AAD
101 AAD 200 AAD 202 AAD
310 AAD 320 AAD 340 AAD
350 AAD 399 AAD 402 AAD
499
AAD 101 (1 credit)
The primary intent of this course is to make students aware of the
opportunities open to them in the field of Arts Administration,
and to network with other students in the program, faculty, program
graduates and working arts administrators. Course activities will
include program updates, presentations by arts administrators, discussions
of current arts events and issues, and announcements regarding the
availability of grants and awards, Students will also become aware
of employment and volunteer opportunities while they are in school,
and how to pursue professional positions upon graduation. Pass/fail
only. Majors are required to complete a minimum of 4 semesters.
AAD
200 Arts Administration Communications (3 credits)
The purpose of this course is to introduce students to the primary
writing styles that they will be using throughout the remainder
of the their arts administration courses. For example, business
letters, education and program guides, print and electronic advertisements,
publicity materials, sales brochures, invitations and advocacy letters,
all require mastering a different writing style. Additionally, students
will learn how to make effective public presentations, based upon
their writing assignments.
AAD
202 Arts Administration Technologies (3 credits)
The purpose of this course is for students to gain the basic skills
to design and produce materials utilized by arts organizations to
communicate with their patrons. Additionally, the course will familiarize
students with a number of design-related computer applications.
Prerequisites: AAD 200 Writing for the Arts or consent of the instructor.
AAD
310 Marketing the Arts (3 credits)
The course will examine methods used by arts organizations to sell
admissions to their events and to sell other arts products. Emphasis
is placed on marketing concepts related to product, price, placement
and promotion.
Prerequisites: Completion of AAD 200, AAD 202 and one of the following:
COM 181, COM 287, TA 225, or consent of the instructor.
AAD
320 Fundraising for the Arts (3 credits)
Old: An introduction to the methods used by nonprofit arts organizations
such as arts councils, museums, orchestras and theatres to raise
money from sources other than selling artwork or admissions to regular
season events. Topics covered include raising funds from individuals,
foundations, businesses and government through such activities as
annual campaigns, special events, capital campaigns and planned
giving.
Prerequisites: COM 181, COM 287, TA 225, or consent of the instructor.
AAD
340 Arts Management Issues (3 credits)
This course examines management issues facing arts organizations
in the contemporary environment. Topics covered will include the
role of artists and arts organizations in society, the differing
motives behind nonprofit and for-profit corporations, freedom of
expression and censorship, planning and leadership, intellectual
property rights, issues related to race, class, sexuality and gender,
plus other topics which may arise based on current events.
Prerequisites: Completion of AAD 200, AAD 202 and one of the following:
COM 181, COM 287, TA 225, or consent of the instructor.
AAD
350 Financial Management of Arts Organizations (3 credits)
This course provides an overview of the financial management practices
used primarily by nonprofit arts organizations. It begins by examining
the process of contracting an artist and a facility, and then building
a budget for the resulting arts event. It then examines how arts
organizations establish, track, adjust and evaluate organizational
budgets. Additionally it explores governmental financial and reporting
requirements unique to nonprofit arts organizations, and the annual
audit process.
Prereq: Completion of ACC 201, ACC 202, AAD 200, AAD 202 and one
of the following: COM 181, COM 287, TA 225, or consent of the instructor.
AAD
399 Arts Administration Practicum (3 credits)
Under the supervision of a faculty member, students complete on-campus
arts administration service projects. At least one of the two projects
must be in service to the student's primary art discipline's department
or school. Examples of projects might include conducting a publicity
campaign for an event, working on a fundraiser, producing a publication,
conducting research, updating a web site, etc. Pass/fail option
only. Learning contract required.
Prerequisites: Arts Administration major or consent of instructor.
AAD
402 Topics in Arts Administration Subtitle required (1-3
credits)
A seminar which covers special topics in arts administration. May
be repeated to a maximum oÉ 12 credits when identified by different
subtitles.
Prerequisites: Completion of AAD 200, AAD 202 and one of the following:
COM 181, COM 287, TA 225, or consent of Instructor.
AAD
499 Internship in Arts Administration (1-12 credits)
An internship with a university, community, state, regional or national
arts organization, providing practical work experience related to
arts administration. The internship is identified and conducted
under the supervision of a faculty member. Students must file a
learning contract with the College of Fine Arts. Pass/fail only.
Prerequisites Completion of AAD 200, AAD 202 and one of the following:
COM 181, COM 287, TA 225, or consent of Instructor.
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