UK Arts Administration Undergraduate Program Course Descriptions
AAD 101 Arts Administration Professions
The primary intent of this course is to make students aware of the opportunities open to them in the field of Arts Administration and to network with other students in the program, faculty, program graduates and working arts administrators. Course activities will include program announcements regarding the availability of internships, practicums, jobs, grants and awards. Students will also become aware of employment and volunteer opportunities while they are in school and how to pursue professional positions upon graduation. Pass/fail only. Majors are required to enroll a minimum of 2 semesters.
AAD 150 Introduction to Arts Administration
By requiring attendance at a designated arts event each week, this course introduces Arts Administration majors to the multitude of arts-related resources available on-campus and in the surrounding community. Students will also be introduced to the roles, governing structures, management practices and revenue sources of both for-profit and nonprofit arts organizations within the United States, as well as the types of jobs that are generally filled by Arts Administrators. Prereq: Pre-Arts Administration major or consent of instructor.
AAD 200 Arts Administration Communications
The purpose of this course is to introduce students to the primary writing styles that they will be using throughout the remainder of their arts administration courses. For example, business letters, education and program guides, print and electronic advertisements, publicity materials, sales brochures, invitations and advocacy letters all require mastering different writing styles. Additionally, students will learn how to make effective public presentations based upon their writing assignments. Prereq: Completion of CIS 110 or WRD 110. Enrollment restricted to AAD pre-majors during primary windows.
AAD 202 Graphic Design for Print and the Web
The purpose of this course is to teach students basic design skills and then apply them to both print and web-based projects. For example, students will design print and web-based event advertisements and invitations, a logo and opening web pages for both a personal and professional site. Besides covering basic design concepts, the course will familiarize students with design-related computer applications such as Photoshop and Illustrator.
AAD 302 Website Design and Maintenance
The purpose of this course is for students to gain the basic skills that will allow them to design, build and manage a web site. Besides covering basic web design concepts, the course will familiarize students with extensible hypertext markup language (XHTML) as well as web design applications, such as Dreamweaver and Fireworks. Enrollment restricted to AAD pre-majors during primary windows.
AAD 310 Marketing the Arts
The course will examine methods used by arts organizations to sell admissions to their events and to sell other arts products. Emphasis is placed on marketing concepts related to product, price, placement and promotion. Prereq: Completion of AAD 200, AAD 202 or consent of instructor. Enrollment restricted to AAD pre-majors and majors during primary windows.
AAD 320 Fundraising for the Arts
An introduction to methods used by nonprofit arts organizations such as arts councils, museums, orchestras and theatres to raise money from sources other than selling art work or admissions to regular season events. Topics covered include raising funds from individuals, foundations, businesses and government through such activities as annual campaigns, special events, capital campaigns, and planned giving. Prereq: Completion of AAD 200, AAD 202 or consent of instructor.
AAD 340 Arts Management Issues
This course examines management issues facing arts organizations in the contemporary environment. Topics covered will include the role of artists and arts organizations in society, the differing motives behind nonprofit and for-profit corporations, freedom of expression and censorship, planning and leadership, intellectual property rights, issues related to race, class, sexuality and gender, plus other topics which may arise based on current events. Prereq: Completion of AAD 200, AAD 202 or consent of instructor.
AAD 350 Financial Management of Arts Organizations
This course provides an overview of the financial management practices used primarily by nonprofit arts organizations. It begins by examining the process of contracting an artist and a facility, and then building a budget for the resulting arts event. It then examines how arts organizations establish, track, adjust and evaluate organizational budgets. Additionally, it explores governmental financial and reporting requirements unique to nonprofit arts organizations, and the annual audit process. Prereq: Completion of ACC 201, ACC 202, AAD 200, AAD 202 or consent of the instructor.
AAD 399 Arts Administration Practicum
Under the supervision of a faculty member, students complete on-campus arts administration service projects. Examples of projects might include conducting a publicity campaign for an event, working on a fundraiser, producing a publication, conducting research, updating a website, etc. Pass/ fail option only. Learning contract required. Prereq: Arts Administration major or consent of instructor.
AAD 402 Topics in Arts Administration
(subtitle required)
A seminar which covers special topics in arts administration. May be repeated to a maximum of 9 credits when identified by different subtitles. Prereq: Completion of AAD 200, AAD 202 or consent of instructor.
AAD 499 Internship in Arts Administration
An internship with a university, community, state, regional or national arts organization, providing practical work experience related to arts administration. The internship is identified and conducted under the supervision of a faculty member. Students must file a learning contract with the College of Fine Arts. May be repeated to a maximum of twelve credits. Pass/fail only. Prereq: Completion of AAD 200, AAD 202 or consent of instructor.
Arts Administration Program