Official University Web sites are electronic publications and must be reviewed by the Office of Public Relations! Obviously it is not reasonable to have every Web page one creates reviewed, therefore only new or dramatically redesigned sites must be sent to PR for review, although sites will be audited once a year.
The Site Review performs two functions. First it allows PR to make sure sites comply with University policy and obligations, and to notify site editors of potential problems, conflicts or misinterpretations that would reflect poorly on the site's unit and/or the University as a whole. Second, PR will do a full assessment of the site at no charge and provide feedback on compliance, accessibility, usability, browser compliance and other technical problems or concerns.
It is easy to underemphasize the importance of the dual issues of Accessibility and Usability. However, this University has committed that all new Web sites will meet federal Section 508 guidelines. Not to mention the bad PR that comes from choosing to exclude people with disabilities. Equally, under pressure to improve design and update content, it is easy to lose track of the fact that unless a site is usable, the design and content are worth much less. Site Reviews should help in both these areas.
A PR Site Review consists of the following:
In all cases, the review will consist of an itemized list. Where an item indicates a suggestion only, it will be clearly indicated with the words "your choice" or "FYI". Whenever possible solutions or corrections will be provided as part of the response.
*Although PR will use AIS's Web Accessibility Toolbar to review each site, UK Web Publishers are expected to use the online utility provided by W3C while developing their site prior to submitting it for a Site Review and to pay particular attention to Warnings, not just Errors.
**Where possible specific code recommendations will be made.