One of the minor emphases in our Web@UK classes along with Web Standards and Guidelines is to provide our visitors with a logical name for a link so that they will know where they are being taken. This is also known as a proper descriptive link.

SitePoint Technical Editor Andrew Tetlaw speaks specifically to this subject in his January blog:

It still surprises and annoys me when such a central feature of a web page seems to be taken for granted. Poor linking practices are common — editorially and visually — and it has a direct negative impact on usability.

"Poor quality hypertext is a usability disaster causing annoyance, confusion, and anxiety. Users expect links, and that the links will be relevant and useful. A good hyperlink is relevant to the surrounding text and provides enough information for the user to make an informed decision about whether to leave the current page they’re on and follow." - Read entire article

A recent question from a UK Web Publisher illustrates the frustration encountered when one considers their work complete once everything works good on IE. It was brought painfully to her attention that an important page could not be viewed as intended by users of Firefox or Safari, or the newest browser Chrome. Frustration further increased when she couldn't correct the situation without compromising a necessary cosmetic feature.

Her situation points out that Internet Explorer no longer dominates the browser usage wars like it used to and should not be the yardstick by which we measure our visual success.

In agreement are record-setting figures from December's browser measurements as noted in this Computerworld article.

18th International World Wide Web Conference - April 20-24, Madrid, Spain - www2009.org/
WebVisions - May 20-22, 2009 in Portland, Oregon - www.webvisionsevent.com/
An Event Apart 2009 - May, June & December in Seattle, Boston and San Francisco - http://www.aneventapart.com/news/2008/10/an_event_apart_2009.php


Kentucky Public Health Leadership Institute (KPHLI) - www.mc.uky.edu/kphli/

Notes from Campus

Getting the Media to View Your Website

Practically every web page at the University of Kentucky could be viewed as providing public awareness or public relations for the University.

Web guru, author and consultant Jakob Nielsen has done several studies with journalists and what they look for in a corporate web environment. He says, "As three studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with bloated sites that don't serve their needs or list a PR contact."

In an online article he goes on to provide quotes from journalists about their use of, and likes and dislikes about corporate websites that we can also take to heart.

Read entire article