Marketing

MKT 300 MARKETING MANAGEMENT (3)

22 lessons, final

The literature and problems in the retail distribution of consumers' goods, wholesale distribution of consumers' goods, industrial goods, sales organizations, sales promotion and advertising, and price policies. (E-mail and on-line options available.)

Prereq: ECO 202 or consent of instructor.

Tuition: $977.50

Kerin, Hartley, Berkowitz, Rudelius. Marketing. 8th ed., McGraw-Hill, 2006

For more information, view the course outline (PDF).

MKT 320 RETAIL AND DISTRIBUTION MANAGEMENT (3)

19 lessons, final

Analysis of the functions, structure, policies, and performance of distribution channels and institutions. The course objective is to provide students with an understanding of concepts and decision making tools useful in managing manufacturer-retailer relationships and distribution costs at both the channel and retail level. The course is also concerned with the legal and socio-economic impact of distribution trends and socio-economic impact of distribution trends and practices.

Prereq: MKT 300.

Tuition: $977.50

Levy, Michael, and Barton Weitz Retailing Management. 6th ed., 2006

For more information, view the course outline (PDF).