The lecture series' first
speaker will be Harold Burson, identified by PR Week as "the century's most
influential PR figure." He will speak on "The Role of Public Relations in
Society" at 8 p.m. Thursday, Oct. 19, in the William T. Young Library auditorium.
29, 2000 (Lexington, Ky.) The
University of Kentucky School of Journalism and Telecommunications has established the
James C. Bowling Executive-In-Residence Lecture Series sponsored by the UK Journalism
Alumni Association. The first professional to
speak on campus as part of the series will be Harold Burson, chairman and founder of the
public relations firm Burson-Marsteller Inc.
his three days in Lexington, Burson will spend time working with student groups,
consulting with faculty and administrators on current public relations tactics and
business trends, and visiting with public relations professionals from the community.
will speak on The Role of Public Relations in Society at 8 p.m. Thursday, Oct.
19, in the William T. Young Library auditorium following a 6 p.m. dinner and reception at
the Hilary J. Boone Faculty Center. At the
dinner, special recognition and the presentation of a lifetime-achievement award will be
given to an individual who has achieved success in the field of public relations during
his/her career. The person must be a native
Kentuckian or must have spent a large part of his/her career in the state.
James C. Bowling Executive-In-Residence Lecture Series is being funded with a $100,000
endowment grant from Joseph F. Cullman 3rd. Cullman
is a retired chairman of the board of Philip Morris Cos. Inc., where he worked for years
alongside Bowling. His contribution will
bring a nationally recognized public relations professional to UKs campus each year.
school is truly grateful to Mr. Cullman for his generosity, said Jack Guthrie,
president of the UK Journalism Alumni Association. In
keeping with his wishes, this executive-in-residence
lecture series will endeavor to pay homage to Jim Bowlings love for the
University of Kentucky and his chosen field of public relations.
said the Journalism Alumni Association is currently raising an additional $100,000 from
alumni and friends of the university who knew Bowling.
A native of Paducah, Bowling spent 35 years at Philip Morris climbing through the
corporate ranks to vice president of corporate affairs.
He also served on the companys board of directors. During his career, Bowling was a much sought-after
speaker for public relations groups throughout the country and had close ties with the
United States Information Agency and key staff members of several U.S. presidents.
was a member of the UK Development Council, the Sanders-Brown Center on Aging at UK and
assisted UK in many other ways during his distinguished career in New York. Honorary doctorate degrees were awarded to Bowling
from UK, the University of Louisville and Murray State University. He died in June 1997.
Burson, chairman and founder of Burson-Marsteller, spent more than 50 years serving as
counselor to and confidante of corporate CEOs, government leaders and heads of public
sector institutions. PR Week described him as
the centurys most influential PR figure.
has contributed to the public relations industry and worldwide community as a member and
leader of numerous organizations, among them: presidential appointee to the Fine Arts
Commission, Washington, D.C., 1981-85; chairman of the National Council on Economic
Education; trustee of the Economics Club of New York; chairman of the USIA Public
Relations advisory committee, and board member of the World Wildlife Fund.
has earned various awards and honors, including the Public Relations Society of America
Gold Anvil Award (1980) and the Arthur W. Page Society Hall of Fame Award (1991). He also was named Public Relations Professional of
the Year by Public Relations News (1997 and 1989).
is a veteran of World War II. As a news
correspondent for American Forces Network, he covered the Nuremberg Trial of leading Nazi
to the Oct. 19 dinner are $50 each. The
lecture is free and open to the public. For
more information or to order tickets, call (859) 257-1730.