Edwards has flown to New York
City for two days of meetings with recruiters and executives from leading advertising
agencies, advertisers and media companies for interviews, coaching and guidance.
28, 2000 (Lexington, Ky.) Shaneka
Edwards of Lexington, a senior in the University of Kentuckys advertising program,
has been selected by the American Advertising Federation Foundation (AAF) as one of the 25
most promising minority students who will soon enter the job market.
22, has flown to New York City for two days of meetings with recruiters and executives
from leading advertising agencies, advertisers and media companies for interviews,
coaching and guidance. She and 24 other
minority students represent colleges and universities in 15 states and the District of
program was launched five years ago to assist the advertising industry in building
diversity within its workforce.
five years and as our honorees progress, we know this program has enhanced the
multicultural perspective in the industry of advertising.
Corporate America is demanding ways to tap into a culturally diverse
marketplace. These students offer companies
rich talent and the promise of even better advertising, said federation President
and CEO Wally Snyder.
and her fellow awardees are featured in a special section of the Feb. 19, 2001, issue of
Advertising Age magazine, which co-sponsors the Most Promising Minority Students
Program with the federation.
daughter of Marvin and Ruth Slaughter, Edwards said she has always had an interest in
advertising. When I was 3 years old,
Id get on the coffee table and sing commercials, she recalled.
for a time her interests included pharmacy, and she initially considered UKs
pre-pharmacy program. Too much
chemistry as a pharmacy pre-requisite prompted her to move toward UKs
integrated strategic communication program, which houses an advertising component.
UKs advertising program, Edwards has flourished.
allows me to be creative. It mixes business
with being creative. I like thinking of
things most people wouldnt think of and executing those things, she said.
advertising Professor Rick Roth approached her last fall about applying for the AAF
has strong leadership qualities, and she recognizes that marketing is a team sport. She can lead, but she can also fit into a
group, Roth said.
going to be successful. Shes got the
determination to be successful, he added.
is the second UK student to be recognized by the AAF Foundation program. In 1997, Nefertiti Jenkins of Lexington was named
one of the nations 25 most promising minority students.
Edwards and Jenkins are graduates of Bryan Station High School in Lexington.