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Innovations Expert to Give Lazerow Lecture

Contact: Ralph Derickson

Photo of Everett M. Rogers
Everett M. Rogers

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Rogers is an authority on the spread of new ideas. His book, "Diffusion of Innovations," is classified as a “Citation Classic” by the Institute for Scientific Information (ISI) and was selected by Inc. Magazine as one of the 10 classic books in business in 1996. He has also written more than 450 journal articles and book chapters and 30 other books.

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August 28, 2003 (Lexington, Ky.) -- Everett M. Rogers, University of New Mexico Regents' Professor of Communication and Journalism, will deliver the annual University of Kentucky Lazerow Lecture at 4 p.m. Monday, Sept. 15, in the William T. Young Library auditorium.

Rogers, who has a doctorate in rural sociology from Iowa State University, will discuss the rate of diffusion of Internet use and the issues that it raises for social equity. He will report on a project in New Mexico that aims to improve Internet access to rural residents – many of them Native American or Hispanic – enabling them to access Web sites about health and other valuable information.

Rogers is an authority on the spread of new ideas. His book, "Diffusion of Innovations," is classified as a “Citation Classic” by the Institute for Scientific Information (ISI) and was selected by Inc. Magazine as one of the 10 classic books in business in 1996. He has also written more than 450 journal articles and book chapters and 30 other books.

In addition to New Mexico, Rogers has taught at several other universities, including Ohio State, Michigan State, the University of Michigan, University of Southern California, and Johns Hopkins University. He is a past president and a fellow of the International Communication Association and is a member of many other organizations.

The Lazerow Lecture is sponsored by ISI, publisher of the Citation Index for the Sciences, Social Sciences, and Arts and Humanities. The UK host for the lecture is the School of Library and Information Science, a department of the College of Communications and Information Studies.


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