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Asia Center Presentation Explores
Chinese Youth Culture and American Business

By George Lewis

Photo of Tom Doctoroff
Tom Doctoroff

Tom Doctoroff, director of the J. Walter Thompson advertising agency’s Shanghai office, will explore the culture of Chinese youth in an era of rapid economic growth and social change. What do China’s young men and women think about, how do they spend their time and money, and what sort of culture are they creating in today’s Chinese cities? The talk will be illustrated with advertisements produced by J. Walter Thompson for American businesses in China.

 

March 21, 2003 (Lexington, Ky.) -- The Asia Center at the University of Kentucky will present a free public lecture “Tuning in to Young China” at 7 p.m. Monday, March 31, in the Worsham Theatre of the UK Student Center.

Tom Doctoroff, director of the J. Walter Thompson advertising agency’s Shanghai office, will explore the culture of Chinese youth in an era of rapid economic growth and social change. What do China’s young men and women think about, how do they spend their time and money, and what sort of culture are they creating in today’s Chinese cities? The talk will be illustrated with advertisements produced by J. Walter Thompson for American businesses in China.

The mission of the Asia Center is to promote the study of Asia at UK and broaden the general awareness of Asian cultures among the people of Kentucky. The Asia Center seeks to strengthen undergraduate degree programs at UK in Asian languages and cultures and to support the academic training by publicizing Asia-related events on campus, coordinating scholarly exchanges and study tours to Asia, and arranging symposia, lectures, conferences, concerts, exhibitions and films.

The UK Patterson School of Diplomacy and International Commerce is co-sponsoring the lecture.


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