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Advertising, Public Relations Are Topics of UK Symposium

By Ralph Derickson

 

Participants addressing the topic of “Has a Changing Media Landscape Set Public Relations and Advertising on a Collision Course?” are Jack Guthrie, founder and co-owner of Guthrie/Mayes Public Relations, of Louisville; Mary Ellen Slone, chief executive officer and chairman of Meridian Communications of Lexington; and Jim White, founding partner of Groundwork, also of Louisville. The panel’s moderator will be Jay Blanton, another UK alumnus and Louisville Mayor Jerry Abramson’s deputy press secretary.

 

March 10, 2003 (Lexington, Ky.) -- Three alumni of the University of Kentucky’s School of Journalism and Telecommunications will discuss the future of advertising and public relations at a symposium Tuesday,
March 11.

The symposium, open to the public, will be at 4 p.m. in the William T. Young Library auditorium.

Participants addressing the topic of “Has a Changing Media Landscape Set Public Relations and Advertising on a Collision Course?” are Jack Guthrie, founder and co-owner of Guthrie/Mayes Public Relations, of Louisville; Mary Ellen Slone, chief executive officer and chairman of Meridian Communications of Lexington; and Jim White, founding partner of Groundwork, also of Louisville. The panel’s moderator will be Jay Blanton, another UK alumnus and Louisville Mayor Jerry Abramson’s deputy press secretary.

Guthrie and Blanton are former editors-in-chief of the Kentucky Kernel, UK’s daily student newspaper. White is a former Kernel managing editor. Slone, who studied advertising at UK, began her career at Long John Silver’s before forming MER Advertising, the predecessor of Meridian, in 1975.

Guthrie founded his firm in 1977 after working 13 years for Phillip Morris, Inc., in New York. A former member of the UK Board of Trustees, he also is a former director of the Kentucky Derby Festival and guided that event into national prominence.

White, a 1989 UK graduate, earned a master’s degree in political science and a doctorate in communication studies at Northwestern University. He also has worked for advertising firms in Chicago and Louisville. His still relatively new firm counsels brands, including Stolichnaya Vodka, SBC (formerly Southwestern Bell), Papa John’s, Maker’s Mark, and Valvoline.

Tuesday’s symposium, sponsored by the journalism school’s Integrated Strategic Communication sequence, is the third in an annual series of symposia focusing on issues in mass communications. Funding to underwrite the series is provided by the school’s alumni and friends.


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